DSpace Collection:http://dspace.spu.ac.th/handle/123456789/26372024-03-29T01:29:46Z2024-03-29T01:29:46ZQuality of Work Life Affecting Employees’ Intention to Stay in a Food Export Company in BangkokAsst.Prof.Dr. Suthinee MongkolMrs. Rangsrichan Suwansatiskornhttp://dspace.spu.ac.th/handle/123456789/93202023-08-23T07:08:04Z2023-07-27T00:00:00ZTitle: Quality of Work Life Affecting Employees’ Intention to Stay in a Food Export Company in Bangkok
Authors: Asst.Prof.Dr. Suthinee Mongkol; Mrs. Rangsrichan Suwansatiskorn
Abstract: The objectives of this research were: 1. To study employees’ intention to stay in a food export company in Bangkok. 2. To compare the level of employees’ intention to stay in a food export company in Bangkok, classified by personal factors. 3. To study quality of work life elements that influence employees’ intention to stay in a food export company in Bangkok. The sample group used in this study was 300 employees of a food export company in Bangkok. Quantitative research method was used for this study the 5 point Likert scale questionnaire was used as a data collection tool. The results showed that the overall quality of work life elements was at a high level. For the overall employees’ intention to stay, it was at a high level. There was a significant and positive correlation between employees’ intention to stay in a food export company in Bangkok and their quality of work life statistical significance at level 0.05. Personal factors including monthly income, marital status, duration of work, and job position influenced employees’ intention to stay. However, gender, age, and education level did not influence employees’ intention to stay statistical significance at level 0.05.
Description: Currently, various organizations in Thailand have realized the importance of developing and promoting quality of work life for employees because of the importance of human resources.2023-07-27T00:00:00ZAirlines’ Strategic Response to COVID-19 Pandemic: A Case Study of Thai Air AsiaTammanoon WisitsakSuthinee Mongkolhttp://dspace.spu.ac.th/handle/123456789/88722022-12-26T03:21:50Z2022-07-01T00:00:00ZTitle: Airlines’ Strategic Response to COVID-19 Pandemic: A Case Study of Thai Air Asia
Authors: Tammanoon Wisitsak; Suthinee Mongkol
Abstract: The COVID-19 pandemic significantly disrupted the world aviation industry. In order to pass through this difficulty, each airline reacted or responded to the crisis differently. Thai Air Asia is one of the badly affected airlines but never stop its efforts in continuing all the operations. There are new products and services that Thai Air Asia created and offered to the passengers during the pandemic. The purpose of this research is to study Thai Air Asia’s strategic response to the COVID-19 pandemic by having the 7Ps marketing mix theory as a principle. Data collection are firstly from in-depth interviews with two groups of participants, passengers and employees, and secondly from a Thai Air Asia publication transcribing. When referring to the 7Ps marketing mix theory, the result shows Thai Air Asia’s capability in business continuation as well as the increase in passenger and employee’s satisfaction during the COVID-19 pandemic.2022-07-01T00:00:00ZFACTORS AFFECTING THE INTENTION OF DIGITAL TRANSFORMATION OF THAI AGRICULTURAL ENTREPRENEURSAssistant Professor Dr.Ravipa AkrajindanonAssistant Professor Dr.Anupong AviruthaAssistant Professor Dr.Prasert SitthijirapatAssistant Professor Supawadee HamaneeMonton TongpanungSupreeya SangthongUachit Thasnaparkhttp://dspace.spu.ac.th/handle/123456789/87382022-11-30T04:39:56Z2022-10-27T00:00:00ZTitle: FACTORS AFFECTING THE INTENTION OF DIGITAL TRANSFORMATION OF THAI AGRICULTURAL ENTREPRENEURS
Authors: Assistant Professor Dr.Ravipa Akrajindanon; Assistant Professor Dr.Anupong Avirutha; Assistant Professor Dr.Prasert Sitthijirapat; Assistant Professor Supawadee Hamanee; Monton Tongpanung; Supreeya Sangthong; Uachit Thasnapark
Abstract: The objective of the study is to examine the relationship among the perceived of digital technology, perceived of attributes of innovation, and digital readiness affect to and the intention of digital transformation in the Thai agricultural entrepreneurs. A total of 300 usable samplings of Thai agricultural entrepreneurs are obtained. Descriptive, frequency, percentage distributions, means are used to describe and report the information collected affecting to individual variables and demographic information. Furthermore, the data obtained is analyzed by Stepwise Multiple Regression. The findings reveal that the predictor variables of the perceived of digital technology, perceived of attributes of innovation, and digital readiness has positive relationship with the intention of digital transformation in the Thai agricultural entrepreneurs
Description: As the world emerges from Covid-19, consumers' changing demands have created new trends in the agriculture sector. In Thailand, agriculture has been the foundation for the rapid development of many industries, in the form of the raw materials, intermediate goods, and domestic food. Moreover, Agriculture is one of the most important economic sectors in Thailand as it employs approximately 30% of the country’s labor force. Thai Agriculture industry held six percent of GDP; however, the agriculture sector employs over one-third of the country’s labor force. The trend of 2021 found that agricultural exports would increase compared to the previous year. Thailand is the world’s largest exporter of tapioca products, rubber, frozen shrimp, canned tuna, and canned pineapple. According to the Office of Agricultural Economics (OAE) has reported that exports for agricultural products totaled 1.3 trillion baht or increased by 17 percent in 2021. Prioritizing quality and safety are the key lead to increase for export. This growth was broad-based throughout the value chain of the agri-food sector. Significant growth in consumer spending has played a significant role in this expansion, driving demand in the hospitality industry and food retail. However, Thai agricultural sector confronts many challenges such as fluctuated prices of agricultural products, inappropriate use of farm inputs, lack of water, climate change, natural disasters, depleted natural resources and aging labors and manpower.2022-10-27T00:00:00ZConsuming Behavior of Elderly toward Online Shopping in ThailandAnupong Aviruthahttp://dspace.spu.ac.th/handle/123456789/79952022-02-01T09:28:32Z2021-10-01T00:00:00ZTitle: Consuming Behavior of Elderly toward Online Shopping in Thailand
Authors: Anupong Avirutha
Abstract: This study attempts to study the purchasing behavior online shopping of elderly in Thailand. Elderly confronts several positive and negative aspects in their online shopping. The results of this study revealed that elderly consider the online shopping and their experience to be a positive factor. The respondents in this study must be residents of Bangkok, Thailand at the age between over 60 years old. The numbers of respondents are 250 respondents. The participants in this study are voluntary and anonymity. This study employed convenience sampling to collect data. The survey is expected to be responded by the one who has the experience with the online shopping. The numbers of respondents are 250 respondents. The most average spending for online shopping each time is 500 baths, the payment is made by credit card or debit card. The elderly shoppers have online shopping frequency more than once in a month. They mostly purchase product or service through online once a month for household supply and groceries. Most of elderly consumers have considered when online shopping of how and where they purchase that is comparing price, and low price is the motivation for their purchasing. There are a few problems that elderly customers still have to face while shopping online, and the most problem was reported is that searching a product / service is ranked as the most problem2021-10-01T00:00:00Z