GLOBAL STRATEGIC MANAGEMENT COMPETENCY AND FIRM PERFORMANCE: AN EMPIRICAL INVESTIGATION OF TEXTILES EXPORTING BUSINESSES IN THAILAND

Abstract

The firms have developed operational approach conjunction with strategic management to enhance ability for business competition, especially, when the firms have growth and planning expand business to international; thus will select strategies appropriately to build customers’ trust and acceptance. Hence, the firms attempt to design various strategies whose the key success is to increase potential and capability competition to global market. The global strategic management competency is the new operation approach of the firms that put an emphasis on cooperation, modernity, and proactive management to effectively respond to business change in the present. This global strategic management is developed from the integration of new knowledge, operational technique, experience of director, and technological continuously bring to optimal practice and strength of the firms.