ปััจจัยและการประชาสัมพันธ์เพื่อการตัดสินใจเลือกศึกษาต่อในระดับอดมศึกษา กรณีศึกษามหาวิทยาลัยราชภัฏจันทรเกษม FACTORS AND PUBLIC RELATIONS FOR DECISION MAKING IN BACCALAUREATE LEVEL: CASE STUDY CHANDRAKASEM RAJABHAT

Abstract

ABSTRACT This present study entitled Factors and Public Relations for Decision Making in Baccalaureate Level: Case Study Chandrakasem Rajabhat University was conducted to examine the following aspects: 1) individual and social factors which influenced decision making of students who selected to study at Chandrakasem Rajabhat Universtiy; 2) factors regarding Chandrakasem Rajabhat University which affected decision making of students who selected to study at this university; 3) factors regarding public relations which affected decision making of students who selected to study at this university. The sample consisted of 400 first year students. The instruments used in this study were questionnaires. The following Descriptive Statistical Analyses were employed to analyse the data: Frequency, Percentage, Mean, Standard Deviation, Correlation, and Chi-Square Test. The findings reveal that individual and social factors were the most influencing factors leading them to select to study at this university. In addition it could be observed that knowledge and expertise of lecturers was at the highest rank (x=4.05). Further the most influencing factor concerning university appeared to be based on curriculum that matched with their needs (x =3.93). Regarding public relations factors, it was found that the Corporate image at the highest rank (x =3.60).By mean of listen and receive information by facebook In addition to major findings, it could also be observed that following particular individual and social factors could influence their decision making family and individual economic status concerning Chandrakasem Rajabhat University with Statistic Significance value of .05.