1. Knowledge Bank at Sripatum University

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Issue DateTitleAuthor(s)
8-August-2564The Relationship between Marketing Mix and Decision to Use Private Companies’ Domestic Parcel Shipping Services in the Bangkok Metropolitan Area.Tanaporn Boontham; Vichit U-on; Supin Chaisiripaibool; Phanumas Thongsukdee
8-August-2564A Study on Corporate Public Relations and Marketing Strategies in Thailand.Pingzu Sun; Vichit U-on; Supin Chaisiripaibool
April-2019Casual Factors Affecting to Market Readiness Assessment and Business Performance of small and Medium Enterprisse (SMES) in ThailandKhunkorn Guergoson; Vichit U-on
April-2019An Analysis of Accounting Risk for Executive Descision Making of Listed Companies in the Stock Exchange of ThailandPatcharin Boonsawad; Vichit U-on
15-January-2565Digital Marketing and Purchase Behavior: The Theory of Planned BehaviorPanjamaporn Pholkerd; Vichit U-on; Yongyut Homthong
2020Digital Marketing for E-Business with the Perspective of Supply Chain Visibility.Vichit U-on
December-2022Causal Factors of Quantum Marketing Strategy Affecting the Marketing Performance in Higher Education SectorKorakot Pookayaporn; Vichit U-on
December-2562The Study of Relationship between Consumer Attitudes and the Satisfaction Affecting Purchasing Decision of Online Products for Consumers in Bangkok.Pennapa Nawakijtawerat; Vichit U-on
7-August-2022Communication and Digital Marketing Strategies of Online Stores Affecting the Customer Purchasing Decision in BangkokKawalin Doomluck; Vichit U-on; Supin Chaisiripaibool

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