The Study of Relationship between Consumer Attitudes Affecting the Satisfaction with Online Purchase Decisions of Consumers in Bangkok.

Abstract

The purposes of this research were to identify (1) to study customers’ opinion toward online purchase in the area of Bangkok. (2) to study customers’ satisfaction with online purchase decision of customers in Bangkok. (3) to study the correlation between opinion and satisfaction with online purchase decision to buy online goods in the area of Bangkok. The research instruments used for the data correction questionnaires by 400 people and analysis were using descriptive statistics Frequency, Percentage, Mean and Standard deviation. That include were using inferential statistics T-Test, F-Test (ANOVA) and Pearson correlation method. The results of study were as follows 1) Most of the respondents are female, with 258 people and age between 20-29 years, 80 people are professions, 105 students and 204 bachelor's degree students. 2) Consumers' attitudes affecting online purchasing decisions of consumers in Bangkok. The results of the analysis have been shown to have the highest average values, most of which are ranked by the marketing factors which affect the consumers in the following order: reputation, convenience, time saving, safety, privacy awareness 3) The satisfaction in buying behavior that has an effect on the online purchasing decision of the consumers in Bangkok which affects the consumers The most is a topic The website helps you find information as much as possible.