Communication Model of Social Responsibility for Environmental Development: A Case Study of Electronic Waste

Abstract

The objective of this academic article is to demonstrate the dangers of electronic waste especially batteries and cell phones and to study the communication model of social responsibility for environmental development with a case study of electronic waste. The study found that the use of cell phones by Thai people has been increased. The electronic waste is dumped with other garbage that jeopardizes humans, animals and environment. In the past, the public and private sectors launched several campaign projects to solve electronic waste problem; however, there was lack of continuity in project management. Hence, it was not successful to change the behavior of Thai people. ChulaLovestheEarth Project is one of the projects that deals with electronic waste continuously. The project uses internet media to distribute and update information. In addition, a variety of communication formats and modes are used; people respond by sending a lot of electronic waste by mail. It is a communication model that creates environmental knowledge and awareness. Moreover, it serves as a guideline for sustainable environmental development projects.