Consumer Behavior Affect Delivery Ordering Application in Bangkok.

Abstract

This independent research was to study marketing mix factors(7Ps) affecting delivery ordering application in Bangkok in different aspect composed of product, price, place, promotion, people, physical environment and process. To study service quality factors affecting consumer behavior using delivery ordering application in Bangkok. The factors included objectiveness, trustworthy, respond to clients, reliability and compassion. A sample was residents in Bangkok who use delivery ordering application in Bangkok. The research implements were questionnaire. Statistics used for this research were Mean, Percentage, Frequency, Standard deviation, T-test (Independent Samples T-test), F-test (One way ANOVA) and Linear-Regression. The study found that respondents were mostly female between 26-35years old. Their material status were single, educational status were bachelor degree. They were housewives/ househusbands. Average salary were 20,001-30,000 per month. The study and hypothesis were tested according to different factors which were gender, age, material status, educational status, careers and found that the factors did not affect consumer behavior who used delivery ordering application in Bangkok. There was no statistical significance at 0.05. Demographic concerning various salary which affected consumer behavior who used delivery ordering application in Bangkok had statistical significance at 0.05.