Using a Creativity-based Learning Approach to Enhancing Product Creative Skill of Undergraduate Students in Communication Arts under COVID 19: The Case Study of Sripatum University, Thailand

Abstract

The aim of this studied was; 1) to study strategies of lecturers who using a creativity-based learning approach to enhance the product creative skill of undergraduate students in communication arts under COVID 19 situation and 2) to studied tools and techniques for fully online creativity-based learning approach. At that period, any instructor could not arrange their class as face-to-face as the traditional way. The fully online teaching was replaced every course differently but lead the students to create a new idea of presentation and products as the learning outcome. The methodology of this studied was an in-depth interview with the dean, faculty members, and students and present the results with descriptive analysis. The results found that lecturers used a flippedclassroom model by using a creativity-based learning approach with the “fully online” by using Zoom meeting for synchronous learning and Learning Management System : LMS (Moodle) which contain content and scaffolding will be help student to create a creative product as asynchronous learning. Line group, Facebook messenger and Facebook close group as communication tools could help students to share an idea and collaborate with their team on a fully online course. The student used any kind of online presentation technique like making a video clip presentation and used "The Sims™ 4" (for PC/Mac) to simulate their product idea. The creative product of communication arts undergraduate students is a novelty, a resolution and elaboration, and synthesis of new things. The effects of the COVID 19 process changed educational systems of Institution and this result would be adapted into the lifelong learning for the alumni and anybody who need to enhance product creative skill.