Utilization Of Online Media In Decision Making Of Grade 12 Students To Select Higher Education Institution, Muang District, Khon Kaen Province

Abstract

This research has the objective 1) To study the behavior of using online media for continue study in undergraduate study. 2) To study the factors of admission to undergraduate study and the decision of Secondary 6 students in Muang District, Khon Kaen Province. The top four schools were selected from the number of students studying in Secondary 6 students in order to find a suitable group. The researcher used the computation at 17% with a sample of 412 people who analyzed the data using statistical packages The statistics used for data analysis were descriptive statistics ie percentage, mean and standard deviation. The inferential statistics are t-test, One-way ANOVA, and multiple regression. The results showed that the sample group of students used online media the most, 67.48%, with the aim of communicating with their friends on social media. Which is used within the time after school is 18.01 - 24.00 High school students spend a maximum of 5 hours a day each day online. Factors of online media usage influenced and consistent with the tertiary decision-making behavior among the sixth graders who chose to attend higher education through chatting with friends and searching for information on their Facebook. undergraduate study institution Or the faculties wishing to continue study The results of the research showed that the sample students would go to the undergraduate study level they were interested in. By seeking information on online publicity for continue study on the tertiary institution's Facebook Because of its fast and convenient usage characteristics, and the admin can always respond to questions about the information of the undergraduate study institutions, affecting the decision to choose to continue study Can be supported on all devices. It has interesting illustrations and videos. These factors influence the decision-making on the admission to undergraduate study of students of secondary 6 students. In the district Khon Kaen Province Significantly.