Influencing Factors Towards Crime-News Presentation From Viewers Perspective For Improvability in Digital Broadcasting Era

Abstract

The objectives of “Influencing factors to crime news presentation from viewers perspective for improvability in digital broadcasting Era” were 1) to studycrime-news perception’s behavior 2)to study influencing factors towards crime-news presentation 3)to develop crime-news presentation in digital broadcasting era. This research was quantitative research. The sample group was the people who used to watch crime news and live in the central, east, north, northeast and south regions of Thailand in the amount of 400 participants. Data was collected by online questionnaire. The statistics used in the analysis were descriptive statistics.The results were analyzed by frequency distribution, percentage, mean and standard deviation. The results revealed that crime-news perception’s behavior by watching on digital tv had the highest average at 3.93%. When considering each aspect of influencing factors towards crime-news presentation in digital broadcasting era found that viral content factors had the highest average at 4.02%. For crime-news presentation, it revealed that live report from a crime scene had the highest average at 4.01%. For the news illustration, it revealed that an emotional photo had the highest average at 4.51%. The highest average of reporter (journalist) was knowledgeable at 4.02% followed by active, agile and vigorous at 3.05%. The results revealed that news value factors should improve the correctness more than rapidness with the highest average at 4.00%. For tools factors, the broadcasting tool development and modern broadcasting system had the highest level of 4.01%