Quality of Service That Affects the Satisfaction of Our Customers Bank for Agriculture and Agricultural Cooperatives Sahaskhan Branch, Kalasin Province

Abstract

This study aims to: (1) To study the personal factors of customers who use the loan service of the Bank for Agriculture and Agricultural Cooperatives, Sahaskhan Branch, Kalasin Province (2) to study the level of opinion of the quality of customers who use the loan service of the Bank for Agriculture and Agricultural Cooperatives. Sahaskhan Branch, Kalasin Province (3) to study the level of customer satisfaction at the Bank for Agriculture and Agricultural Cooperatives. Sahaskhan Branch, Kalasin Province (4) to study personal factor relationships affecting Quality and satisfaction of customers using bank loans for agriculture and agricultural cooperatives Sahaskhan Branch, Kalasin Province 400 persons The tools used in the study were rating scale measurement meters. With a sentiment value of 0.965, the statistics used to analyze the data are percentage, average, standard deviation. It found that 400 respondents were The majority of respondents were male, with 282 males, representing 71.39 percent, while females were 113, representing 28.61 percent. Between 41 and 50 years old, 168 people represented 42.53% of them with a high school/diploma level. 287% of the 72.66% had farmers' careers, 60.25% of them had monthly income of 10,001 – 15,000 baht, 187% of them 47.34%. Only the quality population resulted in a statistically significant level of 0.052, statistically significant at 0.05 customer satisfaction at the bank's credit service for agriculture and agricultural cooperatives. 0.816 (R = 0.816) at statistical significance level 0.05.