Please use this identifier to cite or link to this item: http://dspace.spu.ac.th/handle/123456789/9013
Full metadata record
DC FieldValueLanguage
dc.contributor.authorKawalin Doomluckth_TH
dc.contributor.authorVichit U-onth_TH
dc.contributor.authorSupin Chaisiripaiboolth_TH
dc.date.accessioned2023-02-08T05:26:34Z-
dc.date.available2023-02-08T05:26:34Z-
dc.date.issued2022-08-07-
dc.identifier.citationKawalin Doomluck, Vichit U-on, and Supin Chaisiripaibool. (2022). Communication and Digital Marketing Strategies of Online Stores Affecting the Customer Purchasing Decision in Bangkok. Proceedings of The 10th Regional Conference on Graduate Research, 7 August 2022, Sripatum University, Bangkok, Thailand. p. 191-202th_TH
dc.identifier.urihttp://dspace.spu.ac.th/handle/123456789/9013-
dc.description.abstractDigital marketing could affect consumers' purchasing decisions; therefore, digital marketing communication theory and decision-making process theory will be applied to this research to study the influence of digital marketing communications that affects people's online shopping decisions in Bangkok. This is advantageous to all involved and might even be adopted as a marketing communication strategy for the organization itself. As well as a guideline for application to process purchasing stimulation, making the right consumer purchasing decisions. The research conducted an inquiry into the opinions by sampling 350 participants within the Bangkok area. Using the survey as a method to gather data on online media (google form) to collect the data. Using the data analyzed with the SPSS program, the results showed that respondents commented on how marketing communications affected purchasing decisions on a high level. The results of the individual analysis include: digital advertising has shown that sales by employees through digital media and direct marketing through digital media are also on a high level. Demographic factors such as gender, age, qualification, status, job title, and income were not significantly affected consumers' purchasing processes.th_TH
dc.subjectDigital Marketing Communicationsth_TH
dc.subjectPurchasing Decisionsth_TH
dc.subjectCommunication Impactth_TH
dc.titleCommunication and Digital Marketing Strategies of Online Stores Affecting the Customer Purchasing Decision in Bangkokth_TH
dc.typeArticleth_TH
Appears in Collections:GRA-05. บทความที่ประชุมวิชาการ (ระดับชาติ)

Files in This Item:
File Description SizeFormat 
Kawalin Doomluck, Vichit U-on, and Supin Chaisiripaibool.pdf11.81 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

Admin Tools