Causal Factors of Quantum Marketing Strategy Affecting the Marketing Performance in Higher Education Sector

Abstract

The problem of the decline in the number of students in the education system is due to the declining birth rate. Each year a student leaves the basic education system midway. The highest exit rate was at the lower secondary school level followed by high school and the least is the primary school and students have difficulty entering the compulsory education system from the beginning. Today, technology is changing the world so quickly that the market has to change as any organization. We are entering the transition to 5.0 of the marketing paradigm that traditional ideas, tools and strategies will not work, the world of quantum marketing. It will help build a brand that won the hearts of consumers as technology is rapidly changing at the quantum level. The objectives of this research were 1) to study causal factors affecting quantum marketing strategy and market performance in higher education sector, 2) to study the influence of causal factors of quantum marketing strategy affecting and 3) to model the causal factors of quantum marketing strategies affect performance. The researcher collected data from interviews and collected online questionnaires from higher education institutions. Addresses of the Office of the Commission on Higher Education from January 2023 to March 2023 amounting to 440 cases for professional benefits. Higher education institutions can use the results of research studies to develop research. as well as develop a progressive market management system resulting in promoting quantum marketing strategies and modifying the marketing performance of higher education institutions.