Quality of Service That Affects the Satisfaction of Our Customers Bank for Agriculture and Agricultural Cooperatives Sahaskhan Branch, Kalasin Province
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วันที่
2565-01-15
ชื่อวารสาร
วารสาร ISSN
ชื่อหนังสือ
สำนักพิมพ์
เชิงนามธรรม
This study aims to: (1) To study the personal factors of customers who use the loan service of
the Bank for Agriculture and Agricultural Cooperatives, Sahaskhan Branch, Kalasin Province (2) to
study the level of opinion of the quality of customers who use the loan service of the Bank for
Agriculture and Agricultural Cooperatives. Sahaskhan Branch, Kalasin Province (3) to study the level
of customer satisfaction at the Bank for Agriculture and Agricultural Cooperatives. Sahaskhan Branch,
Kalasin Province (4) to study personal factor relationships affecting Quality and satisfaction of
customers using bank loans for agriculture and agricultural cooperatives Sahaskhan Branch, Kalasin
Province 400 persons The tools used in the study were rating scale measurement meters. With a
sentiment value of 0.965, the statistics used to analyze the data are percentage, average, standard
deviation. It found that 400 respondents were The majority of respondents were male, with 282 males,
representing 71.39 percent, while females were 113, representing 28.61 percent. Between 41 and 50
years old, 168 people represented 42.53% of them with a high school/diploma level. 287% of the
72.66% had farmers' careers, 60.25% of them had monthly income of 10,001 – 15,000 baht, 187% of
them 47.34%. Only the quality population resulted in a statistically significant level of 0.052,
statistically significant at 0.05 customer satisfaction at the bank's credit service for agriculture and
agricultural cooperatives. 0.816 (R = 0.816) at statistical significance level 0.05.
คำอธิบาย
คำหลัก
Good service, good behavior Affects good satisfaction
การอ้างอิง
Orapan Kerdtaweekit, Kingkeaw Pornapiraksakul and Natsapan Paopun. (2022). Quality of Service That Affects the Satisfaction of Our Customers Bank for Agriculture and Agricultural Cooperatives Sahaskhan Branch, Kalasin Province. Proceedings of The 9th Regional Conference on Graduate Research 15 January 2022, Sripatum University, Khon Kaen Campus, Khon Kaen, Thailand., p.539-547.