Ravipa Akrajindanon2563-02-042020-02-042562-12-19Ravipa Akrajindanon. (2019). Factors Affecting the Online Food Ordering Through Digital Application Platforms. The 14th National and International Sripatum University Conference (SPUCON2019).https://dspace.spu.ac.th/handle/123456789/6509School of Business Sripatum University.This study attempts to study the relationship between marketing mix and online food ordering through digital application platforms in Thailand. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of product (β = 0.204, t = 4.735, P = 0.000), price (β = 0.243, t = 7.957, P = 0.000), place (β = 0.176, t = 5.387, P = 0.000), and promotion (β = 0.211, t = 2.282, P = 0.000) are achieved significance at the 0.05 level.enMarketing MixOnline Food OrderingPurchase Decision MakingArticle