Pollatat Choypeng2561-12-222561-12-222018-12-222018-12-222561Pollatat Choypeng. 2018. "The Development of Digital Retail Store Management Model For Motorcycle Spare Part Distribution Using ODOO Framework." A THEMATIC SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF SCIENCE IN INFORMATION TECHNOLOGY SCHOOL OF INFORMATION TECHNOLOGY SRIPATUM UNIVERSITY.http://dspace.spu.ac.th/handle/123456789/5792DEGREE OF MASTER OF SCIENCE IN INFORMATION TECHNOLOGY SCHOOL OF INFORMATION TECHNOLOGY SRIPATUM UNIVERSITYThis research aimed to improve the management of retail stores for motorcycle parts distributor for the agent for traditional vendors into digital. Research tools were Odoo software application, used as a template in order to support and promoted a market overview and trend analysis. Demand and supply needed of the customers as well as conduct planning activities within the shop. The sample consisted of republics general information marketing information data warehouse and collected from 2,000 entries, between 2014 and 2018. The results of this research found that scores the assessment by experts, with the average and standard deviation in level equal to 4.15 and 0.21 respectively. Findings was that the insight information could support sale planning and vendor forecast better. In addition to create multi-dimension reports with inventory analysis, it could support executives to decide business activities and investment policy in various areas of improvement for distribution of motorcycle parts effectivelyenManagementRetail storesDigitalOdooMotorcycle partsArticle