Warakorn Chaiiamvong2563-07-302020-07-302563-05-29Warakorn C. (Artist). (2020) Character Design Process of “Let’s be SDM” [Digital Painting]. Pattani: Southern Art Gallery, Prince of Songkla University, Pattani Campus, Thailand..https://dspace.spu.ac.th/handle/123456789/6818Character Design plays an important role in the pre-production design stage of animation production. The silhouette shape and color theory must be considered to achieve a recognizable character design. Apart from aesthetic aspects, the designers should not neglect the meaning of shape and color symbolism in the design process, which assists the designers in creating the uniqueness of the characters making them stand out from the others. A well-designed character will reflect the personality of the target group which connects them back to the storyline in the animation and complete the purpose of advertising media.Design, Design Process, Pre-production Design, CharacterImage