กัลยารัตน์ ธีระธนชัยกลุ2563-01-092020-01-092562-08-01กัลยารัตน์ ธีระธนชัยกุล.(2562).Model of relationship of factors influencing the performance of the food and beverage business in Thailand.วารสาร UTCC International Journal of Business and Economicsปีที่ 11 ฉบับที่ 2หน้า 179-198https://dspace.spu.ac.th/handle/123456789/6494The findings from the food and beverage business situation in the 3rd quarter 2016 reveal that the production and distribution of such products in Thailand has decreased as compared to same period last year. As the region suffered from the drought, causing the overall production reduced substantially, especially sugar, grains and starch. This is coupled with Thai fishing industry has strictly followed the New Fishery Law to rectify IUU Fishing situation that the European Union issuing yellow warning to Thailand in which the impact can be seen on the reduction of illegal fishing and in turn decreasing fish products and food exporting industry during the 3rd quarter 2016. This is also the direct result from drought and the reduction of raw materials, especially, sugar, rice, cassava and oil palm. Moreover, China as Thailand trade partner has not fully recovered from economic downfall, slow down the order from ThailandThe purposes of the research entitled, “Model of relationship of factors influencing the performance of the food and beverage business in Thailand” were to study factor influencing business operational results of food and beverage industry in Thailand, the direct, indirect and overall influence of a causal relationship model and to ascertain the validity of developed model in comparison with the available empirical data of food and beverage industry operational results in Thailand. The relationship between developed model and empirical data of business operations of food and beverage industry in Thailand was also under the study. Total 300 section head and higher up of food and beverage industry were selected as research samples from the reliable stock listed companies. SPSS computerized program is engaged in analyzing and processing the collected questionnaires, having statistical significance 0.05. Data were analyzed using are Frequency, Percentage, Mean, and Standard Deviation or S.D., Confirmatory Factor Analysis, and Coefficient Correlation of research model with the empirical evidenceencorrelation model, result of business operation, food and beverage businessPresentation