Ravipa AkrajindanonAnupong AviruthaPrasert SitthijirapatSupawadee HamaneeMonton TongpanungSupreeya Sangthong2565-11-302022-11-302565-10Ravipa Akrajindanon, Anupong Avirutha. Prasert Sitthijirapat, Supawadee Hamanee, Monton Tongpanung. Supreeya Sangthong. (2022). Factors Affecting the Intention of Digital Transformation of Thai Agricultural Entrepreneurs. The 17th National and the 7th International Sripatum University Online Conference (SPUCON2022), 254-2622672-9970https://dspace.spu.ac.th/handle/123456789/8748The objective of the study is to examine the factors, including perceived of technology and digital readiness significantly affect to digital transformation in the Thai agricultural entrepreneurs. A total of 300 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of digital technology (β = 0.643, t = 15.541, P = 0.009), perceived of attributes of innovation (β = 0.173, t = 3.793, P = 0.000), digital readiness (β = 0.109, t = 2.631, P = 0.000), are achieved significance at the 0.05 level.enAgricultural EntrepreneursAgro-IndustryAgribusinessDigital TransformationArticle