ชีวสิทธิ วีระเมธีกุล2564-03-092021-03-092562-12-19https://dspace.spu.ac.th/handle/123456789/7322Human lifestyle has been changed under technology improvement. So, many brands have a lot of problems especially, the tourism brand. Businessmen, marketer and owner have to rethink about the new marketing plans. One of the most important strategy to create tourism brand is how to make a brand in different with the other on online with proactive innovation. And create the positioning,. Therefore, this article academic has purpose to show the example of successful brand with use the concepts and principles of modern marketing so, tourism brand can apply to your business. So, the tourism brand processes are made from unique innovation. At last the innovation must relate the consumer’s problem.Tourism BrandCreativityApproach MarketingApproach InnovativeArticle