Khunkorn GuergosonVichit U-on2562-07-152019-07-152562-04Khunkorn Guergoson. Vichit U-on. (2019). Casual Factors Affecting to Market Readiness Assessment and Business Performance of small and Medium Enterprisse (SMES) in Thailand. Proceeding of the 5 th International Conference Management, Business, and Economics & The 7th International Conference on Tourism, Transport, and Logistics, 4-6 April , 2019, Marco Polo Presnja Hotel Mascow,Russia.(p.129-141)978974655633http://www.icmbe.net/https://dspace.spu.ac.th/handle/123456789/6334The objectives of this research werw to (1) stydy factors of Market Readiness Assessment on Business Performance of Thailand's Small and Middle-Sized Enterprises (SMEs) (2) to examine factors on Market Readiness Assessment of Thailand's SMEs entrepreneurs (3) to build up modeles of SMEs entrepreneurs's Market Readiness assessmentMARKET READINESS ASSESSMENTINNOVATIONINFORMATION TECHNOLOGYBUSINESSORGANIZATIONAL SUPPORTIVENESSArticle