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  3. BUS-05. บทความที่ประชุมวิชาการ (ระดับชาติ)
Please use this identifier to cite or link to this item: http://dspace.spu.ac.th/handle/123456789/5977
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dc.contributor.authorRavipa Akrajindanonen_US
dc.date.accessioned2019-03-07T07:43:44Z-
dc.date.available2019-03-07T07:43:44Z-
dc.date.issued2017-12-14-
dc.identifier.citationRavipa Akrajindanon. (2017). THE ELEMENTS OF MARKETING MIX AFFECTING THE REPURCHASE ELECTRONIC MARKETPLACE (E-MARKETPLACE) IN THAILAND. The 14th National and International Sripatum University Conference (SPUCON2017).en_US
dc.identifier.urihttp://dspace.spu.ac.th/handle/123456789/5977-
dc.description.abstractThis study attempts to study the relationship between marketing mix and repurchase intention of online customers on e-marketplace in Thailand. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of product (β = 0.375, t = 3.556, P = 0.001), price (β =0.448, t = 4.697, P = 0.000), place (β = 0.366, t = 4.227, P = 0.000), are achieved significance at the 0.05 level,while promotion (β = 0.024, t = 0.886, P = 0.569) does not reach the 0.05 significant level.en_US
dc.description.sponsorshipSchool of Business Sripatum University.en_US
dc.language.isoenen_US
dc.publisherSripatum Universityen_US
dc.subjectMarketing Mixen_US
dc.subjectElectronic Marketplaceen_US
dc.subjectOnline Shoppingen_US
dc.subjectRepurchase Intentionen_US
dc.titleTHE ELEMENTS OF MARKETING MIX AFFECTING THE REPURCHASE ELECTRONIC MARKETPLACE (E-MARKETPLACE) IN THAILANDen_US
dc.typeOtheren_US
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