การเปิดรับและความเข้าใจสื่อประชาสัมพันธ์ของกรมอุทยานแห่งชาติสัตว์ป่าและพันธุ์พืชที่มีต่อประชาชนด้านการท่องเที่ยวเชิงนิเวศ (EXPOSURE AND UNDERSTANDING OF PUBLIC RELATIONS MATERIALS OF THE DEPARTMENT OF NATIONAL PART WILDLIFE AND PLANT CONSERVATION TO THE PEOPLE ON ECOTOURISM)

Abstract

ABSTRACT The study on “Exposure and understanding about public relations media of Department of National Parks, Wildlife and Plant Conservation towards the people about ecotourism aims to study to exposure the Interpretations of Nature of the people about ecotourism in National Park, study to understand the Interpretations of Nature of the people about ecotourism in National Park and study ecotourism people’s behavior from the exposure and understanding the Interpretations of Nature of the people of Department of National Parks, Wildlife and Plant Conservation. This research studies about survey research by using quantitative research. There is questionnaire to collect data. Sample group is tourists in the age group 26-37 years and they have to visit the Nation Park at least one time only. Statistic which used in the research is Descriptive Statistic. According to the study, it found that the people who answer the questionnaire are male (30-33 years old), bachelor degree, company employee, salary (20,001-25,000 baht) and single. They almost visit the National Park 2-3 times in 2017. They were in high level to expose the public relations media and to understand the public relations media of Department of National Parks, Wildlife and Plant Conservation. Moreover, they were highest level to travel in ecotourism.