Please use this identifier to cite or link to this item:
http://dspace.spu.ac.th/handle/123456789/7947
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Ravipa Akrajindanon | th_TH |
dc.contributor.author | Anupong Avirutha | th_TH |
dc.date.accessioned | 2022-01-21T09:23:11Z | - |
dc.date.available | 2022-01-21T09:23:11Z | - |
dc.date.issued | 2021-10 | - |
dc.identifier.citation | Ravipa Akrajindanon, Anupong Avirutha. (2021). Service Marketing Mix Affecting Customer Decision Making of Domestic Private Express Courier Service. The 16th National and International Sripatum University Conference (SPUCON2021), 150-159. | th_TH |
dc.identifier.isbn | 978-974-655-469-5 | - |
dc.identifier.uri | http://dspace.spu.ac.th/handle/123456789/7947 | - |
dc.description.abstract | This study attempts to study the relationship between service marketing mix and customer decision making of domestic express courier service. This study employed convenience sampling to collect data. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of service (β = 0.356, t = 6.341, P = 0.000), and place (β = 0.363, t = 4.872, P = 0.000), people (β = 0.168, t = 3.187, P = 0.002), and process (β = 0.151, t = 3.317, P = 0.001) are achieved significance. | th_TH |
dc.description.sponsorship | Sripatum University | th_TH |
dc.language.iso | en | th_TH |
dc.publisher | Sripatum University | th_TH |
dc.subject | Service Marketing Mix | th_TH |
dc.subject | Domestic Private Express Courier Service | th_TH |
dc.subject | Customer Decision Making | th_TH |
dc.title | Service Marketing Mix Affecting Customer Decision Making of Domestic Private Express Courier Service | th_TH |
dc.type | Article | th_TH |
Appears in Collections: | BUS-04. บทความที่ประชุมวิชาการ (ระดับนานาชาติ) |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Service Marketing Mix Affecting Customer Decision Making of Domestic Private .pdf | 1.71 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.