An Influence of Online Marketing Affecting the Decision Making to Use Applied Thai Traditional Medicine Delivery

Abstract

The study of The Influencing of Online Marketing that affects decision making to use Applied Thai Traditional Medicine delivery, Have the objective to study Online Marketing factors, Decision Making factors, and Relations between Online Marketing that affect decision making to use Applied Thai Traditional Medicine delivery. This research was conducted as quantitative research, using the survey research model that uses questionnaires to collect data from a sample population in the Bangkok area of 400 people. Statistics used for Data Analysis and testing the Hypothesis in this research is Descriptive Statistics such as frequency, percentage, mean, and standard deviation., and Inferential Statistics such as t-test, F-test, and Regression Analysis. The results of a comparative study of the decision to use Applied Thai Traditional Medicine delivery classified by personal factors have found that at different educational levels the decision to use Applied Thai Traditional Medicine delivery was Statistical significance different. As for other personal factors, the decision to use Applied Thai Traditional Medicine delivery was not different. The results of the test on Influencing of Online Marketing that affects decision making to use Applied Thai Traditional Medicine delivery can be explained that online marketing has a Statistical significance positive effect on the decision to use the Applied Thai Traditional Medicine delivery.