ความฉลาดรู้ทางการเงินของนักศึกษาระดับปริญญาตรี สถาบันระดับอุดมศึกษาเอกชน

Abstract

The purpose of this quantitative research were to 1) study the financial literacy of the undergraduate Students 2) study on the financial literacy of the of the undergraduate Students classified by population factors classified by population factors. The sample of 350 undergraduate Students were selected by purposive random sampling. Questionnaires were used as a tool for data collection. The research instruments were five level Likert Scale type of questionnaire, It was a measure of the financial literacy. For the financial knowledge, the reliability of each measure (KR–20) was. 89, the difficulty valued Item-Total Correlation was. 20 or higher and the reliability of each measure (KR–20) was. 89. The financial attitudes and the financial behavior, Item-Total Correlation was. 20 or higher and the reliability of each measure ranged from. 84 to. 94. The obtained data and the hypothesis were later analyzed and test by frequency, percentage, mean, standard deviation, the One-Way analysis of variance: ANOVA and Sheffe’s test. The result revealed the undergraduate Students samples have moderate financial literacy (Mean= 12.36; SD= 2.10). Their financial knowledge have the least financial literacy (Mean= 4.39; SD= 1.72), their financial attitudes (Mean= 4.00; SD= 0.67) and financial behavior (Mean= 3.97; SD= 0.68) have the financial literacy is consider good, show quite an appropriate financial practice. GPA which is demographic factors affect decision to the financial literacy of the undergraduate Students at significant level of. 05.