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  3. BUS-05. บทความที่ประชุมวิชาการ (ระดับชาติ)
Please use this identifier to cite or link to this item: http://dspace.spu.ac.th/handle/123456789/6509
Title: Factors Affecting the Online Food Ordering Through Digital Application Platforms
Authors: Ravipa Akrajindanon
Keywords: Marketing Mix
Online Food Ordering
Purchase Decision Making
Issue Date: 19-December-2019
Publisher: Sripatum University
Citation: Ravipa Akrajindanon. (2019). Factors Affecting the Online Food Ordering Through Digital Application Platforms. The 14th National and International Sripatum University Conference (SPUCON2019).
Abstract: This study attempts to study the relationship between marketing mix and online food ordering through digital application platforms in Thailand. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of product (β = 0.204, t = 4.735, P = 0.000), price (β = 0.243, t = 7.957, P = 0.000), place (β = 0.176, t = 5.387, P = 0.000), and promotion (β = 0.211, t = 2.282, P = 0.000) are achieved significance at the 0.05 level.
Description: School of Business Sripatum University.
URI: http://dspace.spu.ac.th/handle/123456789/6509
Appears in Collections:BUS-05. บทความที่ประชุมวิชาการ (ระดับชาติ)

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