การศึกษาผลสัมฤทธิ์ทางการเรียนด้วยการจัดกิจกรรมการเรียนรู้ด้วยกลุ่มร่วมมือแบบจิกซอว์ เพื่อพัฒนาความรู้ ความเข้าใจ รายวิชา HTM411 กลยุทธ์การจัดการโรงแรมและการท่องเที่ยว

Abstract

The study of using the jigsaw teaching method for the development of Knowledge and understanding of HTM411 Strategic Management for Hotel and Tourism. The objectives of this research were to study the achievements, develop knowledge, and understand and study the opinions and suggestions on learning and teaching ‘Promotion Mix Strategies’ by the using jigsaw teaching method in HTM411 Strategic Management for Hotel and Tourism The sample in this study was collected using simple random sampling. The sample was 30 third year students who were studying this subject. The instruments used in the research were learning activity plans, ‘pre’ and ‘post’ test papers, individual worksheets, group worksheets. There were questionnaires in 4 sections: Teaching career & Teaching techniques, Teacher personality, Instruction media, and Measurement and evaluation methods. The statistical values were the frequency, percentage, mean, standard deviation and T-test for dependent samples and content analysis for quality data. The results of the study were as follows: 1. The Achievements in HTM411 after completion by the students were significantly higher than before being taught at the .01 level. 2. The results of development of knowledge and understanding revealed that over 75% of students could pass the test, 83.33 % of all students in total. 3. The results of students attitude towards the activities used found that the activities were very well received and appropriate for the level. The most suitable were Teacher personality. Instruction media, Teaching career & Teaching techniques , evaluation methods.4. Their opinions and suggestions 4.1 Teaching career & Teaching techniques, Their opinions and suggestions were that the use of the jigsaw teaching method in HTM411 was suitable and appropriate. It helps create an atmosphere of learning and makes learning fun, not boring. Students are able to understand and remember the content better. The groups shouldn’t be too big and the time frame should be appropriate to the content. Similar content should be grouped together 4.2 Teacher personality The teacher has much knowledge. The teacher teaches on time, uses appropriate language and dresses modestly. The teacher is a role models to the students. Finally the instructors should be flexible about teaching. 4.3 Instruction media The teacher has books and documentation for teaching HTM411 and has individual and group worksheets. The equipment used in the classroom, such as computers and audio equipment is very suitable. It makes the teaching smooth and effective. 4.4 evaluation methods The exam is quite difficult and covers all the content. The rating assessment and score evaluation is fair to the students.