GRA-01. บทความวิชาการ/วิจัย (วารสารระดับนานาชาติ)

URI ถาวรสำหรับคอลเล็กชันนี้

https://dspace.spu.ac.th/handle/123456789/2723

เรียกดู

กำลังเรียกดู GRA-01. บทความวิชาการ/วิจัย (วารสารระดับนานาชาติ) โดย ผู้เขียน "Niwat Chantharat"

ตอนนี้กำลังแสดง1 - 4 ของ 4
  • รูปภาพขนาดย่อ
    รายการ
    A Study of the Relationship between Attitudes Affecting Loyalty in Online Shopping Decision Making of Consumers in Bangkok
    (SRIPATUM UNIVERSITY, 2562-12) Natkamon Sujbruem; Niwat Chantharat
    This research aims to study (1) to study the attitudes of customers and Factors affecting Thai consumer buying decisions towards purchasing products and services online, (2) to study the behavior of online purchase of products and services customers in Bangkok Metropolis and (3) to study the relationship between attitudes and factors affecting the loyalty of customers in online shopping. This study collecting data from survey with questionnaires distributed to 400 parents or other customers familiar with online shopping. The data was analyzed statistically using frequency, standard deviation and using the Pearson Chi-square statistic analysis. The respondents in this study are mostly females aged 20 – 29 years old with bachelor’s degree and work as corporate employees. The results showed that The respondents in this study was customers in Bangkok Metropolis that gender, age, education have difference. It was found that Demographically gender, age, education, had no effect on purchases in online shopping. The marketing mix influencing the online shopping at high level was safety for buying, save time, convenience, company's reputation, recognition and loyalty of customers in Bangkok Metropolis to online shopping had a significance positive impact on the customer behaviors in purchasing products and services correlatively at 0.01 level. Keywords
  • รูปภาพขนาดย่อ
    รายการ
    Behavior and Satisfaction of Customers Who Come to Cheng Cheng Restaurant, Khon Kaen Province.
    (Sripatum University, Khon Kaen, 2565-01) Manassavee Waingthong; Nontipan Prayurhong; Niwat Chantharat
    This study aims to: Objective (1) To study the personal factors of chengcheng restaurant visitors in Khon Kaen province (2) to study the level of behavioral opinions of customers who visit Cheng Cheng Restaurant in Khon Kaen Province (3) to study the level of customer satisfaction reviews for cheng cheng restaurants in Khon Kaen province (4) to study the relationship between behaviors affecting customer satisfaction at Cheng Cheng Restaurant. Khon Kaen Province 400 persons The tools used in the study were rating scale measurement meters. With a sentiment value of 0.965, the statistics used to analyze the data are percentage, average, standard deviation. It found that 400 respondents, with the majority of respondents, were among the most likely to be surveyed. Females were 224, representing 56%, while 176 males, 44 percent between the ages of 31 and 41, were 167, representing 41.8 percent. Have a career Business Owner/Self-Employed 125% of the 31.3% with a level of education between secondary schools of 286, representing 71.5% with an average income of more than 30,000 baht. 135% of them, representing 33.8 percent. Only different monthly incomes behaved differently, which did not result in a statistically significant level of 0.05, statistically significant at 0.05, behaviors that affected customer satisfaction at ChengCheng restaurants in Khon Kaen province. 0.905 (R = 0.905) at statistical significance level 0.05
  • รูปภาพขนาดย่อ
    รายการ
    Technology Adoption Factors and Demographic Factors Related to the Behavior of the Mobile Banking Service to Pay for Online Purchases
    (SRIPATUM UNIVERSITY, 2562-12) Kulawadee Sriphannapong; Niwat Chantharat
    The purpose of this Independent Study was to study of Technology acceptance in 2 topics including Perceived Usefulness and Perceived Ease of Use, and Demography factors affect to Mobile application actual use. The sample group used in the research was General public aged 18-60 years, both male and female were having behavior that used to buy products online and live in the Bangkok area of 400 people. The questionnaires as a tool in Data collection of the statistics used for data analysis are Frequency, Mean, Percentage and Standard Deviation and Pearson Correlation was used to test the relationship between variables in each hypothesis. T-test and One-Way ANOVA were used to test the sub-hypothesis. The result of the study found that the majority of the respondents are aged between 21-29 years, in bachelor's degrees ,and most majority income around 10,000-26,000. Technology Acceptance factors found out in Perceived Usefulness shown customers agree with the opinion that Mobile Banking helping customers easier and more convenience than usual. Based on the data analysis results for testing, the research hypothesis showed the benefits of the use of Mobile Banking, a factor of ease of use to Mobile Banking and education. Users who use a lower degree of Mobile Banking, compared to a higher degree of Mobile Banking Services, are based on statistically significant predicted assumptions at confidence level of 95%. Keywords
  • รูปภาพขนาดย่อ
    รายการ
    The Relation between Quality of Working Life and Work Motivation of Judiciary Officers of the Court of Justice in Khon Kaen Province.
    (Sripatum University, Khon Kaen, 2565-01) Manutsanun Siripaiboon; Nontipan Prayurhong; Niwat Chantharat
    The purposes of this study were: 1) To study the quality of working life of judiciary officers of the Court of Justice in Khon Kaen Province. 2) To study the work motivation of judiciary officers of the Court of Justice in Khon Kaen Province. 3) To study the work motivation of judiciary officers of the Court of Justice in Khon Kaen Province classified by personal factor variables. 4) To analyze the influence of quality of working life on work motivation of judiciary officer of the Court of Justice in Khon Kaen Province. The populations were 189 judiciary officer of the Court of Justice in Khon Kaen Province, obtained by simple random sampling. The instruments used for data collection were questionnaires. The statistics used for data analysis were percentage, mean, standard deviation, and multiple regression analysis. The results showed that most of the samples were a female total of 116 people, at the age between 36-40 years old. The 57 officers with the highest level of education was a bachelor's degree. The 103 people had a type of position in knowledge worker position of 103 people with a monthly income of THB 30,001 to 40,000. The 47 people and a period of work between 3 to 6 years, 47 people, the quality of working life of judiciary officers of the Court of Justice in Khon Kaen Province in all eight areas, overall the average was at a high level (x̅ = 4.37). The work motivation for judiciary officers of the Court of Justice in Khon Kaen Province in all ten areas, overall the average was (x̅ =4.45) in a high level. The results of a comparative analysis of the work motivation of judiciary officers of the Court of Justice in Khon Kaen Province classified variables, different personal factors, had the same work motivation, and by analyzing the influence of quality of working life on work motivation of judiciary officer of the Court of Justice in Khon Kaen Province. The results of the study found that the quality of working life had a significant positive effect on work at the level of .01.