BUS-01. บทความวิชาการ/วิจัย (วารสารระดับนานาชาติ)

URI ถาวรสำหรับคอลเล็กชันนี้

https://dspace.spu.ac.th/handle/123456789/2634

เรียกดู

กำลังเรียกดู BUS-01. บทความวิชาการ/วิจัย (วารสารระดับนานาชาติ) โดย ผู้เขียน "Pattama Komenjumrus"

ตอนนี้กำลังแสดง1 - 2 ของ 2
  • รูปภาพขนาดย่อ
    รายการ
    Factors Affecting the Stock Return: In Case of Study Technology Industry Sector
    (Ramkhamhaeng International Journal of Science and Technology (2025), 2025-04-07) Pattama Komenjumrus; Supawadee Hamanee
    The objective of this study is to examine the relationship between factors influencing stock returns in the technology industry, classified by market capitalization into three groups: small-cap, mid-cap, and large-cap securities. The study covers the period from January 2021 to December 2024. The findings indicate that the market return is positively correlated by 100% with the returns of securities in the technology industry across all three categories: small-cap, mid-cap, and large-cap securities. In addition, it was found that the return of the Dow Jones index and exchange rates have a greater impact on the stock returns of large-cap technology securities than on those of small-cap and mid-cap securities.
  • รูปภาพขนาดย่อ
    รายการ
    Innovative Strategies in the Marketing Mix to Enhance Health and Wellness Tourism Satisfaction: A Case Study of Thailand’s Digital Competitive Edge
    (Ramkhamhaeng International Journal of Science and Technology (2025), 2025-04-11) Anupong Avirutha; Pattama Komenjumrus
    This study examines the correlation between the marketing mix (7Ps) and consumer satisfaction within the health and wellness tourism sector, with an emphasis on Thailand as a worldwide frontrunner. Furthmore, this study also explores innovative strategies such as digital health integration, AI-driven personalization, and sustainable wellness solutions to enhance Thailand’s competitive advantage in the health tourism industry. Data from 400 respondents indicate that People, Place, and Product are the most influential aspects, although Process and Physical Evidence also considerably affect satisfaction. Despite Price's limited impact, effective Promotion via digital media amplifies engagement. The regression model accounts for 67% of the variance in satisfaction (R² = 0.67, p < 0.001). The results underscore the necessity for superior service quality, cultural integration, and digital innovation to enhance Thailand's competitive advantage and foster sustainable growth in health tourism. Subsequent study ought to investigate the impact of demographic factors and technology innovations on customer choices