กำลังเรียกดู โดย ผู้เขียน "Assistant Professor Dr. Anupong Avirutha"

ตอนนี้กำลังแสดง1 - 1 ของ 1
  • รูปภาพขนาดย่อ
    รายการ
    FACTORS ENABLING THE DIGITAL CHANGE ON DIGITAL TRANSFORMATION FOR SMALL AND MEDIUM BUSINESSES
    (2562-12-19) Assistant Professor Dr. Anupong Avirutha
    The purpose of this research is to study the factors affecting the digital change which significantly lead to the digital business transformation. The research design is designed as a quantitative research. Structural equation modeling (SEM) is used to analyze the survey responses. Using SEM is to specify, test, and modify the measurement model. The results of measurement model analysis and path model analysis are presented. The data set of 400 samples are collected. The results of structural path analysis indicate that there are the effects among digital infrastructure, digital disruption, and digital change. Furthermore, there is significant and positive relationship between digital change and digital business transformation.