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    HIGH VOLTAGE BATTERY SUPPLY BASE STUDY IN SOUTHEAST ASIA USING BUSINESS ANALYTICS APPROACH.
    (Sripatum University, 2561) KITTIYAKORN KHOUNARJ
    The emergence of Business Analytics has been brought about by the huge upsurge in the amount of available data, increased maturity of business management, and increased focus on fact-based decision making. High-performing businesses utilize analytics to a greater extent than low-performing ones. Electric vehicles bring technological disruptions requiring an entirely different set of suppliers. Suppliers to conventional engine vehicles are experienced on a different technological skill-set compared to the electrical driven vehicles. From the automakers point of view, this new supplier set must be identified and developed from the onset in order to ensure a smooth transition between the two technologies. Business analytics will be employed to identify opportunities and areas for supply chain development. Automakers will be able to use this tool to find new supply sources or to gather new insights from data which will eventually turn into greater and more varied opportunities.