กำลังเรียกดู โดย ผู้เขียน "Natsapun Paopun"
ตอนนี้กำลังแสดง1 - 5 ของ 5
ผลลัพธ์ต่อหน้า
ตัวเลือกเรียงลำดับ
รายการ An Influence of Online Marketing Affecting the Decision Making to Use Applied Thai Traditional Medicine Delivery(2565-08-07) Patcharapont Karnbanjong; Natsapun PaopunThe study of The Influencing of Online Marketing that affects decision making to use Applied Thai Traditional Medicine delivery, Have the objective to study Online Marketing factors, Decision Making factors, and Relations between Online Marketing that affect decision making to use Applied Thai Traditional Medicine delivery. This research was conducted as quantitative research, using the survey research model that uses questionnaires to collect data from a sample population in the Bangkok area of 400 people. Statistics used for Data Analysis and testing the Hypothesis in this research is Descriptive Statistics such as frequency, percentage, mean, and standard deviation., and Inferential Statistics such as t-test, F-test, and Regression Analysis. The results of a comparative study of the decision to use Applied Thai Traditional Medicine delivery classified by personal factors have found that at different educational levels the decision to use Applied Thai Traditional Medicine delivery was Statistical significance different. As for other personal factors, the decision to use Applied Thai Traditional Medicine delivery was not different. The results of the test on Influencing of Online Marketing that affects decision making to use Applied Thai Traditional Medicine delivery can be explained that online marketing has a Statistical significance positive effect on the decision to use the Applied Thai Traditional Medicine delivery.รายการ Factors Affecting to Decision-Making to use Mobile Banking Application of Siam Commercial Bank Public Company Limited In Bangkok(Sripatum University, 2562-12) Pinatda Pinyo; Natsapun PaopunThe purpose of this individualized study is to study factors affecting the decision to use mobile banking application of Siam Commercial Bank Public Company Limited of users in Bangkok. Sample group used in the study Is the group of users of the Mobile Banking application of Siam Commercial Bank Public Company Limited in Bangkok Questionnaires were used as a tool for collecting data from 400 samples and analyzed by using Multiple Regression Analysis. The results showed that most of the sample groups are female. Between the ages of 20-30 years, graduating with a bachelor's degree and having an average monthly income of 20,001-30,000 baht and work as a private company employee The results of the hypothesis testing showed that The different demographic characteristics of age and income affect the decision to use the Mobile Banking application of Siam Commercial Bank of users in Bangkok differently. As for the demographic characteristics of sex Differences in education and occupation affect the decision to use the Mobile Banking application of Siam Commercial Bank of users in Bangkok not different. Different behaviors affect the decision to use the mobile banking application. In addition, the hypothesis testing found that The service marketing mix factors affecting the decision to use the mobile banking application of Siam Commercial Bank Public Company Limited are physical factors As for the service marketing mix, most choose to use the money transfer service Because of convenience The rapidity of service usage affects the decision to use the Mobile Banking application.รายการ Marketing Factors Affecting Decision Making to Use Western Food Restaurant Services among Consumers in Prachuap Khiri Khan Province(2565-08-07) Parichat Nguonkon; Natsapun PaopunA novel coronavirus (COVID-19) gives huge effects on people across the world, making consumers have their way of life changed. Restaurant business has been affected as well. Many restaurants need to adjust themselves in order to respond to consumer demands. Restaurants need to build confidence in consumers to ensure consumers perceive how attentive they are. This research aimed 1) to study marketing factors affecting consumers in Prachuap Khiri Khan province, 2) to study the use of western food restaurant services affecting consumers in Prachuap Khiri Khan province, 3) to study the influence of marketing factors on using western food restaurant services among consumers in Prachuap Khiri Khan province. The sample in the study consists of 400 consumers using western food restaurant services in Prachuap Khiri Khan province. SPSS software package was used to process and analyzed the data. The findings from the study revealed the following demographic data and data related to behaviors of using western food restaurant services as follow: Most of them were men with 21-30 years of age, single, undergraduate students with income lower than 10,000 baht per month. Frequency of using western food restaurant services with their friends was once a month. The reasons for using services were discount promotion and the average spending on food in western restaurant was less than 501 baht. The analysis results found that marketing factors had an influence on using western food restaurant services among consumers in Prachuap Khiri Khan province. When each aspect was taken into consideration, it was found that people, price, product, process, place, promotion, and physical evidence had an influence on using western food restaurant services among consumers in Prachuap Khiri Khan province respectively. Based on the above-mentioned information, it can be implemented and utilized based on academic approach and professional approach for those who are interested in operating a restaurant.รายการ Satisfaction Factors of Fitness Center Users in Bangkok and Metropolitan Areas.(Graduate College of Management, Sripatum University, 2563-08) Sirithep Pussadu; Natsapun Paopun; Kingkeaw PornapiraksakulIn this independent study, the objective is to study technological factors that affect the decision to buy sports shoes online via consumers in Bangkok. In each area, such as availability and accessibility of the internet, download duration, display of images and colors, ease of use, accessibility/ convenience and privacy and data security. By which the sample is the population in Bangkok Who used to buy sports shoes online. The research instruments were questionnaires and statistics used in the research, including mean, percentage, frequency, standard deviation, T-test (Independent-Samples T-test), F-test (One-Way ANOVA) and Regression analysis (LinearRegression) From the study found that Most of the respondents are female. Between the ages of 26 -35 years old, have an education level Bachelor degree, career, student I student And have a monthly income of 10,001 - 20,000 baht per month and when studying and testing various hypotheses such as gender, age, education level Different occupations Does not affect the decision to buy sports shoes online via consumers In Bangkok With statistical significance at the level of 0.05 and demographic factors the monthly income is different. Affecting the decision to buy sports shoes online via consumers in Bangkok with statistical significance at the level of 0.05 and technological factors affecting the decision to buy sports shoes online via consumers in Bangkok. From the study found that Technological factors include availability and access to the internet, download times, displaying images and colors, ease of use, accessibility / convenience And privacy and data security Affects the decision to buy sports shoes online via consumers in Bangkok differently.รายการ Technological Factor That Affect the Decision to Buy Sports Shoes Online of Consumers in Bangkok.(Graduate College of Management, Sripatum University, 2563-08) Yossapol Wattana; Natsapun Paopun; Kingkeaw PornapiraksakulIn this independent study, the objective is to study technological factors that affect the decision to buy sports shoes online of consumers in Bangkok. In each area, such as availability and accessibility of the internet, download duration, display of images and colors, ease of use, accessibility/ convenience and privacy and data security. By which the sample is the population in Bangkok Who used to buy sports shoes online. The research instruments were questionnaires and statistics used in the research, including mean, percentage, frequency, standard deviation, T-test (Independent-Samples T-test), F-test (One-Way ANOVA) and Regression analysis (LinearRegression) from the study found that Most of the respondents are female. Between the ages of 26 -35 years old, have an education level Bachelor degree, career, student/ student And have a monthly income of 10,001 - 20,000 baht per month and when studying and testing various hypotheses such as gender, age, education level Different occupations Does not affect the decision to buy sports shoes online via consumers In Bangkok With statistical significance at the level of 0.05 and demographic factors the monthly income is different. Affecting the decision to buy sports shoes online via consumers in Bangkok with statistical significance at the level of 0.05 and technological factors affecting the decision to buy sports shoes online via consumers in Bangkok. From the study found that Technological factors include availability and access to the internet, download times, displaying images and colors, ease of use, accessibility/ convenience And privacy and data security Affects the decision to buy sports shoes online via consumers in Bangkok differently.