กำลังเรียกดู โดย ผู้เขียน "Nilubon Sivabrovornvatana"

ตอนนี้กำลังแสดง1 - 2 ของ 2
  • รูปภาพขนาดย่อ
    รายการ
    Study Of The Market Potential Of Rubber Pillows For Community Enterprises Nakhon Si Thammarat Province
    (2566-10) Nilubon Sivabrovornvatana
    Purpose of study 1. Studying for potential target markets 2. To know the behavior and needs of the target market (Customer Insight) 3. To promote the marketing potential and make a strategic marketing plan for the rubber pillow community enterprise Nakhon Si Thammarat Province Qualitative research methodology by collecting data from interviews of 7 community enterprise groups in Nakhon Si Thammarat province. Regarding the quality of the product, it was found that the sleeping pillows were soft and comfortable. Highly flexible, helps support the pressure of the body while sleeping and has many ventilation holes which help to release moisture. Good ventilation, and ergonomic design helps protect the spine and neck Helps to reduce snoring and helps to sleep more deeply demand for the rubber pillows market is found to be the product of the Chinese market, which is both the main market and the big market worth 50, 000 million baht / year. Marketing problems in this case are; most of them will produce rubber pillows. (Recliner pillows) make rubber pillows are no different because they have the same characteristics, only use different brands that make customers cannot clearly determine the product position. For production process of rubber pillows is 'handmade', with production costs around 270-280 baht, making it unable to compete on price with rubber pillows of the injection industry. Therefore, since rubber pillows are sold in the same products, they differ only in price. Recommendation for Rubber Pillow Community Enterprise Nakhon Si Thammarat province should have strategy deficit to suit their own potential to be able to compete in the future.
  • รูปภาพขนาดย่อ
    รายการ
    UTILIZING NET PROMOTER SCORE TO ASSESS CUSTOMER SATISFACTION AND BRAND LOYALTY IN THE REAL ESTATE INDUSTRY OF THAILAND
    (2566-10) Nilubon Sivabrovornvatana
    This research aimed to examine the net promotion score to gauge customer satisfaction and brand loyalty of Real Estate businesses in Thailand. This research was focused on assessing the loyalty and satisfaction of customers towards the business of residential houses. In Thailand, the real estate market is expected to rise by 6 percent in 2018. The core aspects that lead the housing market comprise of global economy that tend to enhance exports to enhance public investments. The research was emphasized on studying the Net Promoter Score of Home and Condominium businesses. The research adopted a quantitative research method to examine the objectives of the study. The research applied random sampling techniques based on the selective sampling in each region which is urban with housing estates and condominiums dense in the region based on the East, Central, North, West and South. The research comprised of the simple sampling of two housing projects in each provide along with six projects in Bangkok and within its vicinity including around 18 projects. The information for the research paper was collected from the customers who live within housing estates and condominiums in Bangkok. The open-ended research questionnaire was designed based on 5-10 level questionnaire based on customer loyalty and satisfaction. The research concluded that based on customer perspective, this aspect need to be enhanced to have maximum service satisfaction in entire 5 aspects. It is revealed that with high satisfaction level, it would drive to high degree of acceptance, word-of-mouth and recommendation outcome in higher NPS which was confirmed by research that determined the relationship and impact of satisfaction, indicating the statistically significant influence of brand loyalty.