กำลังเรียกดู โดย ผู้เขียน "Niwat Chantharat"
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รายการ A Study of the Relationship between Attitudes Affecting Loyalty in Online Shopping Decision Making of Consumers in Bangkok(SRIPATUM UNIVERSITY, 2562-12) Natkamon Sujbruem; Niwat ChantharatThis research aims to study (1) to study the attitudes of customers and Factors affecting Thai consumer buying decisions towards purchasing products and services online, (2) to study the behavior of online purchase of products and services customers in Bangkok Metropolis and (3) to study the relationship between attitudes and factors affecting the loyalty of customers in online shopping. This study collecting data from survey with questionnaires distributed to 400 parents or other customers familiar with online shopping. The data was analyzed statistically using frequency, standard deviation and using the Pearson Chi-square statistic analysis. The respondents in this study are mostly females aged 20 – 29 years old with bachelor’s degree and work as corporate employees. The results showed that The respondents in this study was customers in Bangkok Metropolis that gender, age, education have difference. It was found that Demographically gender, age, education, had no effect on purchases in online shopping. The marketing mix influencing the online shopping at high level was safety for buying, save time, convenience, company's reputation, recognition and loyalty of customers in Bangkok Metropolis to online shopping had a significance positive impact on the customer behaviors in purchasing products and services correlatively at 0.01 level. Keywordsรายการ Behavior and Satisfaction of Customers Who Come to Cheng Cheng Restaurant, Khon Kaen Province.(Sripatum University, Khon Kaen, 2565-01) Manassavee Waingthong; Nontipan Prayurhong; Niwat ChantharatThis study aims to: Objective (1) To study the personal factors of chengcheng restaurant visitors in Khon Kaen province (2) to study the level of behavioral opinions of customers who visit Cheng Cheng Restaurant in Khon Kaen Province (3) to study the level of customer satisfaction reviews for cheng cheng restaurants in Khon Kaen province (4) to study the relationship between behaviors affecting customer satisfaction at Cheng Cheng Restaurant. Khon Kaen Province 400 persons The tools used in the study were rating scale measurement meters. With a sentiment value of 0.965, the statistics used to analyze the data are percentage, average, standard deviation. It found that 400 respondents, with the majority of respondents, were among the most likely to be surveyed. Females were 224, representing 56%, while 176 males, 44 percent between the ages of 31 and 41, were 167, representing 41.8 percent. Have a career Business Owner/Self-Employed 125% of the 31.3% with a level of education between secondary schools of 286, representing 71.5% with an average income of more than 30,000 baht. 135% of them, representing 33.8 percent. Only different monthly incomes behaved differently, which did not result in a statistically significant level of 0.05, statistically significant at 0.05, behaviors that affected customer satisfaction at ChengCheng restaurants in Khon Kaen province. 0.905 (R = 0.905) at statistical significance level 0.05รายการ Factors Marketing mix affecting Choice of Online purchasing behavior on the Consumer in Navanakorn Industrial Estate(Sripatum University, 2563-08) Suthida Sriwatthana; Niwat ChantharatThe objective of this "Factor maketing mix affecting choice of online purchasing behavior on theconsumer In Navanakorn Industrial Estate, the objective of this study was to study the personal factors affecting the behavior of online shopping decisions. To study the factors of marketing mix that affect thebehavior of online shopping decisions. To study the relationship between marketing mix factorsaffecting consumer decision making behavior online in Navanakorn Industrial Estate. The research showed that 1.) Consumers in Nava Nakorn Industrial Estate had differentpersonal factors affecting their decision-making behavior on online purchases classified by age,education level and frequency of online purchases per month. 2.) Marketing mix factor Product, price,place, Marketing promotion, personnel and physical characteristics Affect the behavior of making onlineshopping decisions significantly. 3.) Marketing mix factors. Product aspect, price aspect, distributionchannel Marketing promotion, personnel, process and physical characteristics correlate to consumers' purchasing decisions online in the Nava Nakorn Industrial Estate.รายการ Online Communication That Influences the Decision to Enter A Coffee Shop of Gen Y In Bangkok(Sripatum University, 2563-08) Sarisa Tantayotin; Niwat ChantharatThesis study on "Communication through online media that influences the decision to enter a coffee shop of Gen Y in Bangkok." The objective of this study is to 1) Demographic Factors, 2) Consumer Purchasing Behavior, 3) The use of online media, and 4) The decision to enter a coffee shop of Gen Y in Bangkok. It is quantitative research, the sample group is 400 people aged between 18-37 years. The questionnaire was used as a data collection tool using a specific selection method in the coffee shop in eight districts, namely Lat Phrao District, Wattana Khet District. Ratchathewi District, Pathumwan District, Din Daeng District, Bang Khen District, Chatuchak District, and Bang Rak District by random sampling method. Analysis of answers by ready-made programs. It was using descriptive statistics, frequency distribution, percentage, mean, standard deviation, and using the hypothesis test with multiple regression analysis.The research results showed that most of the samples were female, single, with the highest education at the bachelor's degree or equivalent, occupation company employee / private employee. The average monthly income is 10,001 - 20,000 baht. Gen Y's purchasing behavior found that they most visited the coffee shop from 8-12 am. The frequency of entering a coffee shop 1-2 times a week. Coffee is the most type of drink in a coffee shop that was chose and the reason of consuming coffee is to reduce drowsiness and more refreshing.The drink purchase style is self-purchase and pays in cash. Most cafes are located in the workplacearea. The most common coffee shop access is Café Amazon, and the most social media choice for choosing a coffee shop is Facebook.รายการ Quality of Working Life Affecting the Organizational Engagement of Military at Office of Welfare Royal Thai Armed Forces Headquarter(Sripatum University, 2565-08) Rada Bhensuwan; Niwat ChantharatThe Macroeconomic volatility and problems encountered within the organization, such as personnel feeling uncomfortable unhappy work dissatisfied with the work done and having no ties to the organization, resulting in the resignation of personnel transfer from organization to which affects the organization in all dimensions, Therefore, this research aims to To study the level of quality of life in working for civil servants of the Military Welfare Office Royal Thai Armed Forces Headquarters as well as to study the level of commitment to the organization of government officials from the Military Welfare Office Royal Thai Armed Forces Headquarters and to study the influence of quality of life on organizational commitment of civil servants of the Military Welfare Office Royal Thai Armed Forces Headquarters and to research and compare the organizational ties of civil servants of the Military Welfare Office Royal Thai Armed Forces Headquarters Classified by Demographic Variables Data were collected from a sample of 196 people, representing 100 percent. The tools used in the research were questionnaires. The statistics used in this research were 1) descriptive statistics to describe the general information of the sample with Percentage, Mean, Frequency and Standard Deviation and 2) Inferential statistics such as t-test, F-test and Regression Analysis to use To test the research hypothesis The results of the data analysis revealed that Demographic factors including sex, age, educational level, status, period of service And the level of rank did not affect the commitment to the organization. and quality of working life in 4 areas, namely, job characteristics that are beneficial to society Employee rights/constitution in the organization Social participation and acceptance and work-life balance with personal life positively influenced the affiliation with the Military Welfare office's organization Royal Thai Armed Forces Headquarters. Suggestions from the Findings include: 1) Nature of work that is beneficial to society: The organization should have more activities engage with the people and related agencies. 2) Employee rights/ constitution in the organization: The organization should empower its personnel to freely speak to the organization's commander under the military tradition 3) Social participation and acceptance.รายการ Satisfaction of Entrepreneurs Towards the Performance of Blue Flag Project Economical Price for Local Economic Development in Nonthaburi Province(Sripatum University, 2565-08) Jiraporn Onkerd; Niwat ChantharatThis study aims to study research on the satisfaction of entrepreneurs with the performance of the Blue Flag Project Economical Economic Development Local Economy, Mueang District, Nonthaburi Province This time, the objectives were to study the satisfaction of entrepreneurs towards the performance of the Blue Flag Project for Local Economic Development, Muang District, Nonthaburi Province. Study the performance of the economical blue flag project to develop the local economy, Muang District, Nonthaburi Province and to study the relationship between entrepreneurs' satisfaction towards the performance of the economical blue flag project for local economic development, Mueang District, Nonthaburi Province. Classified by personal factors the sample group used in this study was 179 people at Thong Fah Shops for Local Economic Development, Muang District, Nonthaburi Province. Economical price for local economic development, Mueang District, Nonthaburi Province which has a confidence value of 0.920. The researcher analyzed the data by using a ready-made computer program using statistics for frequency, percentage, mean, and standard deviation. A test to find the correlation of two independent variables, each having a measurement of the data at the Interval Scale or higher, by Pearson Product Moment Correlation Coefficient analysis, was found that the overall satisfaction with the performance of the low-cost blue flag project to develop the local economy is at a high-level the overall satisfaction with the implementation of the low-cost blue flag project to develop the local economy was at a high level. Public relations satisfaction, service, feelings, participation in practice, progress, promotion Facilitation, equality, income towards the performance of resource sufficiency Methodical clarity Cooperation and support of relevant personnel communication process and knowledge creation the Blue Flag Shop Project for Local Economic Development, Mueang District, Nonthaburi Province, found that the relationship between the performance of the Blue Flag Project for Economic Development for Local Economy, Mueang District, Nonthaburi Province and the satisfaction of entrepreneurs There is a very high correlation. This study has the following recommendations: Policies should be considered in order to provide comfort for the elderly as well. Because some elderly people may not have access to technology or keep pace with the changes in the online world there should be an ongoing budget blue flag project to develop the local economy. By defining an annual government plan, such as a 5-year or 10-year plan, there should be an increase in the limit of the state welfare card should provide information about the flag shop to provide useful information for merchants such as marketing information, and statistical informationรายการ Technology Adoption Factors and Demographic Factors Related to the Behavior of the Mobile Banking Service to Pay for Online Purchases(SRIPATUM UNIVERSITY, 2562-12) Kulawadee Sriphannapong; Niwat ChantharatThe purpose of this Independent Study was to study of Technology acceptance in 2 topics including Perceived Usefulness and Perceived Ease of Use, and Demography factors affect to Mobile application actual use. The sample group used in the research was General public aged 18-60 years, both male and female were having behavior that used to buy products online and live in the Bangkok area of 400 people. The questionnaires as a tool in Data collection of the statistics used for data analysis are Frequency, Mean, Percentage and Standard Deviation and Pearson Correlation was used to test the relationship between variables in each hypothesis. T-test and One-Way ANOVA were used to test the sub-hypothesis. The result of the study found that the majority of the respondents are aged between 21-29 years, in bachelor's degrees ,and most majority income around 10,000-26,000. Technology Acceptance factors found out in Perceived Usefulness shown customers agree with the opinion that Mobile Banking helping customers easier and more convenience than usual. Based on the data analysis results for testing, the research hypothesis showed the benefits of the use of Mobile Banking, a factor of ease of use to Mobile Banking and education. Users who use a lower degree of Mobile Banking, compared to a higher degree of Mobile Banking Services, are based on statistically significant predicted assumptions at confidence level of 95%. Keywordsรายการ THE MANAGEMENT PROCESS AND THE ADDED VALUE OF THE SPORTS INDUSTRY(วิทยาลัยสงฆ์พุทธปัญญาศรีทวารวดี มหาวิทยาลัยมหาจุฬาลงกรณราชวิทยาลัย, 2567-02) Niwat Chantharat; Sumana ChantharatThe management process of sports competition events acts as an intermediary in driving the supply chain in the sporting industry because it involves the process of hiring sports personnel and purchasing equipment from other businesses in the sports industry. This leads to the expansion of the sports industry and groups sports competition management which is an added value for the entire sports industry. It is the beginning of the value of sports management. The competition must have a clear competition management process; additionally, it must pay attention to the management of sports resources which is in line with the management of sports competitions in order to add value to the sports industry. This article explains the relationship between sports resources. It focuses on sporting fame, technology and innovation in sports, sports project management skills and national sports competition management guidelines. The guidelines lead to the process of assessing the sports competition environment and the results of sports competition events that add long-term value to sports industry in Thailand. The finding found that the sports resources and national sporting events management approaches influence adding value to the sporting industry, which will present an approach that businesses in the sporting industry can apply to achieve efficiency in the management of total sporting resources. To have clear indicators of success in business operations, including assessing projects after organizing the competition and moving towards the goal of creating added value that brings results that will create stability for the business.รายการ The Relation between Quality of Working Life and Work Motivation of Judiciary Officers of the Court of Justice in Khon Kaen Province.(Sripatum University, Khon Kaen, 2565-01) Manutsanun Siripaiboon; Nontipan Prayurhong; Niwat ChantharatThe purposes of this study were: 1) To study the quality of working life of judiciary officers of the Court of Justice in Khon Kaen Province. 2) To study the work motivation of judiciary officers of the Court of Justice in Khon Kaen Province. 3) To study the work motivation of judiciary officers of the Court of Justice in Khon Kaen Province classified by personal factor variables. 4) To analyze the influence of quality of working life on work motivation of judiciary officer of the Court of Justice in Khon Kaen Province. The populations were 189 judiciary officer of the Court of Justice in Khon Kaen Province, obtained by simple random sampling. The instruments used for data collection were questionnaires. The statistics used for data analysis were percentage, mean, standard deviation, and multiple regression analysis. The results showed that most of the samples were a female total of 116 people, at the age between 36-40 years old. The 57 officers with the highest level of education was a bachelor's degree. The 103 people had a type of position in knowledge worker position of 103 people with a monthly income of THB 30,001 to 40,000. The 47 people and a period of work between 3 to 6 years, 47 people, the quality of working life of judiciary officers of the Court of Justice in Khon Kaen Province in all eight areas, overall the average was at a high level (x̅ = 4.37). The work motivation for judiciary officers of the Court of Justice in Khon Kaen Province in all ten areas, overall the average was (x̅ =4.45) in a high level. The results of a comparative analysis of the work motivation of judiciary officers of the Court of Justice in Khon Kaen Province classified variables, different personal factors, had the same work motivation, and by analyzing the influence of quality of working life on work motivation of judiciary officer of the Court of Justice in Khon Kaen Province. The results of the study found that the quality of working life had a significant positive effect on work at the level of .01.รายการ The Study of Factor Related to Service Quality that Affect Competitive Advantage of Health Spa Business in Bangkok(Dusit Thani College, 2566-12) Niwat Chantharat; Sumana ChantharatThis academic article aimed to study the concepts and theories related to services, service quality, and competitive advantage of health spa business. The results indicated that service industry management at present requires service quality showing real expertise in business, especially spa business that is facing intense competition in terms of customer responsiveness, customer confidence, attentiveness to customers, image and reliability of health spas, to ensure service business embraces competitive advantage in terms of return on assets, business growth and performance, measured from higher profits from business operations and customer satisfaction.