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รายการ Factors Affecting the Satisfaction Level on Marketing and Services of Thai Low-Cost Airlines Case Study: Thai Elderly Passengers(Sripatum University, 2565-10-27) Vasavat Sutinyamanee; Supavadee Nontakao; Kriangkai PookayapornAs a result of entering into a phase of an aging society in Thailand, the ratio of Thai elderly is getting higher each year. This will generally reflect trends of Thai consumer behavior which will vary according to a change in the percentage of the aging population. Elderly people, then, become a new customer base to which several business organizations are paying attention. The aviation industry, like many others, is paying a lot of attention to the increasing ratio of elderly passengers, especially the low-cost airlines. The Airlines business, itself, basically is a business that relies heavily on customer satisfaction. The purpose of this research is to study factors affecting marketing and services provided by Thai low-cost airlines towards Thai elderly passengers. Through the application of the Purposive Sampling approach, the sample used was 500 Thai elderly passengers who use low-cost airlines at Don Mueang International Airport. Descriptive Statistics and Ordered Logistic Regression were applied to analyze the factors that affect the satisfaction level in three areas: the airline's overall marketing image, the airline's personnel of the airlines and the service standard of the airlines. The findings revealed that age, income per month and physical limitation of the elderly passengers affect the satisfaction level of the passengers against low-cost airlines. These results were much advantageous that each low-cost airline may take them in to its consideration to further refer toor use as the ground for continuous development of its services to maintain the customer base and good image of the airlines.รายการ Gender Differences in Coping Strategies of Cyberbullying of University Students in Thailand: The Role of Socio-Emotional Skills(Sripatum Review of Humanities and Social Science, 2567-06-30) Supavadee NontakaoThe objectives of this study were to study online usage behavior, cyberbullying experiences and perceived effective coping strategies of cyberbullying of Thai university students. In addition, this study investigated whether there are differences in online usage behavior, cyberbullying experiences, and chosen coping strategies between gender in relation to socio-emotional skills. The population of this study was university students who were 18-25 years of age. This study employed cross-sectional design and data was collected through a self-administered questionnaire. The final sample was 396, comprising of 206 male students and 190 female students. The statistical analysis included percentage, mean, standard deviation, chi-square test and t-test. The analysis indicated that there was no difference between male and female students in online usage behavior and cyberbullying experiences reporting cyberbully perpetrators, cyberbully victims and bystanders. There was no difference between male and female students in ignorance and technology use as coping strategies. However, male students tended to perceive direct reaction as a coping strategy of cyberbullying more than female students. On the other hand, female students tended to perceive support seeking as a coping strategy more than male students. The findings help promote understanding of the role of socio-emotional skills on cyberbullying handling, which may assist in prevention and coping when dealing with cyberbully. There should be a socio–emotional development program that aims to foster social and emotional skills within universities to improve the quality of interpersonal relationships and reduce conflicts between peers.รายการ Perception Differences of Parents and Instructors in Cyberbullying of University Students in Thailand: The Protective Factors for Preventing and Reducing Cyberbullying(The 18th National and The 8th International Sripatum University Conference: Research and Innovations to Sustainable Development, 2566-09-30) Supavadee NontakaoCyberbullying is increasing along with the increasing number of Internet users. Cyberbullying occurs anywhere and at any time, which can obscure the boundaries of supervision and responsibility of adults. The complexities of cyberspace make it difficult for any one individual or stakeholder group to prevent or respond to cyberbullying on their own. All parties involved need to work together to prevent and reduce cyberbullying. This study focuses on protective factors at personal level and situational level perceived by two important stakeholders, parents and university instructors. The data was collected through questionnaire, of which the sample group was parents and instructors of undergraduate students in Thailand. There were 396 respondents, comprising of 205 parents and 191 university instructors. Chi-square and t test are used to compare the means of these two groups. It was found that there is no difference in cyberbullying awareness between parents and university instructors. Instructors tend to perceive self-esteem as a personal protective factor to cyberbullying more than parents. Instructors tend to perceive open conversation about cyberbullying, a parent-child relationship, as a situational protective factor more than parents. Both stakeholders perceive school climate can isolate students from a violent environment, turning it into a safe place to learn and develop.รายการ THE ROLE OF ICT IN URBAN DEVELOPMENT AND ITS IMPACT ON MENTAL HEALTH: THAILAND CONTEXT(Sripatum University, 2565-10-27) Supavadee Nontakao; Vasavat SutinyamaneeThe objectives of this article are to present the role of ICT in urban development, its impact on working life and way of life of urban dwellers, to explain the relationships between urbanization and economic growth, and to explore the impact of heavy use of ICT in urban area on the mental health. The urbanization trendhas been accelerated since the 20th century. Urbanization in Thailand has proceeded after World War II with a relatively modest annual growth rate of 2.0%. ICT potentially plays an important part in achieving sustainable urban development. Governments of many countries including Thailand are taking the lead in developing the next generation of cities: smart cities driven by technological solutions. Urbanization and economic growth are very much related to each other. It brings new opportunities and challenges for sustainable development. However, urbanization has given rise to major health issues. Physically and mentally, the urbanites are becoming the sufferers due to various environmental degradation, pollution, fast- living culture, etc. Unemployment and economic conditions can lead to an increase in mental disorder. The technology access variable had a positive effect on mental disorder. In Thailand, the growing addiction to social media has left many users stressed and less patient. Youngsters are also addicted to internet games. Youngsters who spend a lot of time on the internet tend to perform poorly at school. Video game addiction is a mental health disorder.