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    รายการ
    FACTORS AFFECTING THE INTENTION OF DIGITAL TRANSFORMATION OF THAI AGRICULTURAL ENTREPRENEURS
    (The 7th International Sripatum University Conference, 2565-10-27) Assistant Professor Dr.Ravipa Akrajindanon; Assistant Professor Dr.Anupong Avirutha; Assistant Professor Dr.Prasert Sitthijirapat; Assistant Professor Supawadee Hamanee; Monton Tongpanung; Supreeya Sangthong; Uachit Thasnapark
    The objective of the study is to examine the relationship among the perceived of digital technology, perceived of attributes of innovation, and digital readiness affect to and the intention of digital transformation in the Thai agricultural entrepreneurs. A total of 300 usable samplings of Thai agricultural entrepreneurs are obtained. Descriptive, frequency, percentage distributions, means are used to describe and report the information collected affecting to individual variables and demographic information. Furthermore, the data obtained is analyzed by Stepwise Multiple Regression. The findings reveal that the predictor variables of the perceived of digital technology, perceived of attributes of innovation, and digital readiness has positive relationship with the intention of digital transformation in the Thai agricultural entrepreneurs