กำลังเรียกดู โดย ผู้เขียน "Uthairat Muangsan"
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รายการ CULTURAL DIFFERENCES FACTORS RELATED TO SERVICE MANAGEMENT OF TOURIST FROM MIDDLE EAST OF TRAVEL BUSINESS IN THAILAND(2563-07-17) Uthairat MuangsanThe objective of this study is to study the cultural dimension factors related to service management for Middle Eastern tourists of tourism business in Thailand the sample group in this study was entrepreneurs of inbound tourism business. The sample group in this research is entrepreneurs entered in a total of 305 people. The instrument used in this research was a five-level rating estimation questionnaire. Statistics are used in the test were mean and standard deviation. The results of the research showed that the cultural dimension factor in the overview is at a high level. Considering each aspect in ascending order, it was found that the dimension of emotional expression was followed by the dimension of long-term focus and the dimension of uncertainty avoidance is at a high level respectively. When analyzing the relationships of cultural dimensions, it was found that the avoidance dimensions of uncertainty dimension to see long-term results and the dimension of emotional expression is related to service management for Middle Eastern tourists of tourism businesses in Thailand.รายการ Factors Affecting Consumers’ Decision to Purchase Organic Products in Kalasin Province(2564-08-08) Suthamat Khunurat; Uthairat MuangsanThe objectives of this study were (1) to study the personal factors affecting the consumer's decision to purchase organic agricultural products in Kalasin Province; and (3) to study the relationship between personal factors and marketing ingredient factors affecting consumer choice of organic products in Kalasin Province. The population in this research was consumers who had bought or participated in the decision to purchase organic products in Kalasin Province.a total of 400. The instrument using an online questionnaire as a data collection tool and One-Way Anova Ftest and Pearson product-moment correlation coefficient. The results of the research showed that Consumers who used to buy or participated in the decision to buy organic products in Kalasin province. From a sample of 400 people, most of them were female. Age range from 31 - 40 years, education level, diploma, personal business career and monthly income less than 15,000 baht. Results of the analysis of factors affecting the decision to buy organic products of consumers in Kalasin Province At the statistical significance level of 0.05, it was found an occupational factors were different. Affects consumers' decision to purchase organic products in Kalasin Province. In terms of marketing mix factors, it was found that product factors and producer business model factors The difference affects consumers' decision to buy organic products in Kalasin Province the most.รายการ Holacracy Model Development for Innovation Agency in Corporate(2565-08-07) Aekachai Tangratanavalee; Uthairat Muangsan; Supin ChaisiripaiboolThis research aimed to identify innovative organizations' characteristics that reflect the modern management context. Using strategy Management without management: A qualitative research study is a guideline for organizational development in the innovation development unit. By interviewing executives and related employees by studying the projects within the company, this study defines the innovation development agency as an organization with the capability to create, improve or develop products, services, and processes for better management of various systems within the organization to promote and support innovation. To meet customers' needs, Create added value and competitive advantage with the organization continuously and sustainably. The study of the characteristics of innovation organizations found that the management of the innovation development organization consists of setting a vision. Strategy and goals, organizational structure, human resource management and rewards and recognition, independence of personnel, and transparent audits and assessments. Suggestions for organizations before implementation is the innovative organization management model derived from this research. It is considered necessary for organizations to develop innovation agencies. To support future competitions.รายการ Management Factors Affecting the Decision to Participate in the Temple Activities of Teenagers in Nakhon Sawan Province(Sripatum University, 2562-08-25) Uthairat Muangsan; Phramaha Jakkaphan SuphasaThe purpose of this study was to study the factors of temple management affecting the decision to participate in the activities of adolescent temples in Nakhon Sawan province, to study the decision to participate in the activities of adolescent temples in Nakhon Sawan province and to study the relationship. Between the factors of the temple management affected the decision to participate in the activities of the temple of teenagers in Nakhom Sawan. The samples used in this study were people living in Nakhon Sawan and in this research, 400 respondents were teenagers living in Nakhon Sawan Province. Questionnaire about Management factors affecting the decision to participate in the temple activities of teenagers in Nakhon Sawan Province the statistics used in this research were frequency, percentage, mean, standard deviation and hypothesis testing using t-test for independent sample ANOVA (One-Way ANOVA) Pearson's Correlation and Regression Analysis Research found that. The sample group that answered 400 questionnaires, more than half were female, 63.75 percent, female 36.25 percent. The sample group was 16-20 years old, 49.75 percent. The sample group was 59.75 percent of students. 33.00 percent. The factors of business, clergy / religious affairs of all temples, in total, respondents were at a high level ("X" ̅ = 4.19). When considered in each aspect, the order was ranked in descending order at a high level ("X" ̅ = 4.22), followed by education at a high level ("X" ̅ = 4.20) and public welfare was at a high level ("X" ̅ = 4.15), respectively. The overall environmental management factors in all aspects. Overall, the respondents had a high level of opinion ("X" ̅ = 4.34). When considering each aspect, the average order was ranked in descending order. At a high level ("X" ̅ = 4.41), followed by activities at a high level ("X" ̅ = 4.28). The decision to participate in the activities of the temple of teenagers in Nakhon Sawan Province in all aspects overall, the respondents had a high level of opinion ("X" ̅ = 4.29). In monks at a high level ("X" ̅ = 4.48), followed by environment in the high level ("X" ̅ = 4.28) and the popularity of the temple's reputation at a high level ("X" ̅ = 4.22), respectively.รายการ Social Enterprise Experienced in Thailand(Graduate College of Management Sripatum University, 2562-09-17) Uthairat Muangsandeliver the session on social enterprise in Thailand which the details focused that the key to success starts from providing entrepreneurs with the knowledge to build their own business model by applying the social enterprise model and give important to change the society’s perspective and profit together.รายการ Work Motivation Factors Related to The Decision to Quit of The Five-Star Hotel Staff in Bangkok(2564-08-08) Preena Bagga; Uthairat MuangsanThis research aims to study the motivational factors related to resignation among five-star hotel staffs in Bangkok, to study the resignation decision from five-star hotel staff in Bangkok and to study the relationship between work motivational factors and the decision to resign among five-star hotel staff in Bangkok. The sample group used in this study were: 400 five-star hotel staffs in Bangkok. The researcher used a questionnaire as a research instrument and the statistics used in this research were mean and standard deviation. The hypothesis was tested using statistical t-test for Independent Sample, One-Way Anova, Pearson's Correlation and Stepwise Multiple Regression Analysis. The research found that 1) Work motivation factors related to the decision to resign among five-star hotel employees in Bangkok overall, is at a high level. 2) The decision to resign for employees of a five-star hotel in Bangkok is overall moderate. 3) The results of the hypothesis test of the study from sample groups with different gender, age, work age, decision to resign from five-star hotel staff in Bangkok. The difference was statistically significant at the .05 level. The difference in level of decision to resign from five star hotel staffs in Bangkok was satistically significant at the 0.1 considering the level of average monthly income of a five star hotel staff. Work motivational factors was positively correlated with the employee's decision to leave, statistically significant at the .01 level. Work motivational factor can also predict employee resignation decisions, statistically significant at the .01 level (71.1%).