กำลังเรียกดู โดย ผู้เขียน "Vasavat Sutinyamanee"

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  • รูปภาพขนาดย่อ
    รายการ
    Factors Affecting the Satisfaction Level on Marketing and Services of Thai Low-Cost Airlines Case Study: Thai Elderly Passengers
    (Sripatum University, 2565-10-27) Vasavat Sutinyamanee; Supavadee Nontakao; Kriangkai Pookayaporn
    As a result of entering into a phase of an aging society in Thailand, the ratio of Thai elderly is getting higher each year. This will generally reflect trends of Thai consumer behavior which will vary according to a change in the percentage of the aging population. Elderly people, then, become a new customer base to which several business organizations are paying attention. The aviation industry, like many others, is paying a lot of attention to the increasing ratio of elderly passengers, especially the low-cost airlines. The Airlines business, itself, basically is a business that relies heavily on customer satisfaction. The purpose of this research is to study factors affecting marketing and services provided by Thai low-cost airlines towards Thai elderly passengers. Through the application of the Purposive Sampling approach, the sample used was 500 Thai elderly passengers who use low-cost airlines at Don Mueang International Airport. Descriptive Statistics and Ordered Logistic Regression were applied to analyze the factors that affect the satisfaction level in three areas: the airline's overall marketing image, the airline's personnel of the airlines and the service standard of the airlines. The findings revealed that age, income per month and physical limitation of the elderly passengers affect the satisfaction level of the passengers against low-cost airlines. These results were much advantageous that each low-cost airline may take them in to its consideration to further refer toor use as the ground for continuous development of its services to maintain the customer base and good image of the airlines.
  • รูปภาพขนาดย่อ
    รายการ
    THE ROLE OF ICT IN URBAN DEVELOPMENT AND ITS IMPACT ON MENTAL HEALTH: THAILAND CONTEXT
    (Sripatum University, 2565-10-27) Supavadee Nontakao; Vasavat Sutinyamanee
    The objectives of this article are to present the role of ICT in urban development, its impact on working life and way of life of urban dwellers, to explain the relationships between urbanization and economic growth, and to explore the impact of heavy use of ICT in urban area on the mental health. The urbanization trendhas been accelerated since the 20th century. Urbanization in Thailand has proceeded after World War II with a relatively modest annual growth rate of 2.0%. ICT potentially plays an important part in achieving sustainable urban development. Governments of many countries including Thailand are taking the lead in developing the next generation of cities: smart cities driven by technological solutions. Urbanization and economic growth are very much related to each other. It brings new opportunities and challenges for sustainable development. However, urbanization has given rise to major health issues. Physically and mentally, the urbanites are becoming the sufferers due to various environmental degradation, pollution, fast- living culture, etc. Unemployment and economic conditions can lead to an increase in mental disorder. The technology access variable had a positive effect on mental disorder. In Thailand, the growing addiction to social media has left many users stressed and less patient. Youngsters are also addicted to internet games. Youngsters who spend a lot of time on the internet tend to perform poorly at school. Video game addiction is a mental health disorder.