กำลังเรียกดู โดย ผู้เขียน "Vichit U-on"
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รายการ A Study on Corporate Public Relations and Marketing Strategies in Thailand.(2564-08-08) Pingzu Sun; Vichit U-on; Supin ChaisiripaiboolWith the globalization of the world economy, market competition is becoming more and more intense, and market competition is not only competition of products, but also competition of attention, of the people, of communication and competition. Public relations use various communication strategies, communication means and coordination methods to bring enterprise marketing into a realm of smoothness and quietness, and many enterprises have achieved obvious economic benefits in the practice of successfully applying public relations. Public relations are not only a magic weapon for enterprises to improve their image, but also an indispensable way for modern enterprise marketing. In this paper, the author discusses four chapters: the background, the significance and the research method of selecting the topic: the second chapter is mainly based on the theoretical review of public relations marketing, and how to use public relations tools for research. The third chapter mainly deals with the current situation and problems of public relations marketing. The fourth chapter deals with Thailand’s public relations marketing optimization strategies, which are mainly discussed in terms of the principle of optimizing countermeasures, adjusting organizational structure, improving public relations marketing, and assuming social responsibility.รายการ An Analysis of Accounting Risk for Executive Descision Making of Listed Companies in the Stock Exchange of Thailand(SRIPATUM UNIVERSITY, 2562-04) Patcharin Boonsawad; Vichit U-onThis research aims to analyze the accounting risk factors for executive decision making of listed companies in the Stock Exchange of Thailand, to study the influence of accounting risk factors and develop accounting risk models.รายการ Aviation Accidents Caused by Human Error(2565-08-07) Ratthapong Ma-soom; Vichit U-on; Kingkeaw PornapiraksakulThis independent research the objectives were 1) to study the factors of human error, 2) to study air transport accidents, and 3) to study the relationship between human error affecting air transportation accidents of airline employees. The sample group used in this research was airline employees. By using questionnaires as a tool to collect data The statistics used in the descriptive analysis were frequency, percentage, mean and standard deviation. Test the hypothesis to compare the results of the research. It was found that human error affecting air transportation accidents of airline employees. Overall, it was at a low level. Operational efficiency of airline personnel the overall picture is at a high level. Individual factors with different gender, age, occupation, status, age of employment and income It is effective in performing different tasks. And in each aspect of behavior while working and the aspect of violating the rules while working is different from person to personรายการ Casual Factors Affecting to Market Readiness Assessment and Business Performance of small and Medium Enterprisse (SMES) in Thailand(SRIPATUM UNIVERSITY, 2562-04) Khunkorn Guergoson; Vichit U-onThe objectives of this research werw to (1) stydy factors of Market Readiness Assessment on Business Performance of Thailand's Small and Middle-Sized Enterprises (SMEs) (2) to examine factors on Market Readiness Assessment of Thailand's SMEs entrepreneurs (3) to build up modeles of SMEs entrepreneurs's Market Readiness assessmentรายการ Causal Factors of Quantum Marketing Strategy Affecting the Marketing Performance in Higher Education Sector(2565-12) Korakot Pookayaporn; Vichit U-onThe problem of the decline in the number of students in the education system is due to the declining birth rate. Each year a student leaves the basic education system midway. The highest exit rate was at the lower secondary school level followed by high school and the least is the primary school and students have difficulty entering the compulsory education system from the beginning. Today, technology is changing the world so quickly that the market has to change as any organization. We are entering the transition to 5.0 of the marketing paradigm that traditional ideas, tools and strategies will not work, the world of quantum marketing. It will help build a brand that won the hearts of consumers as technology is rapidly changing at the quantum level. The objectives of this research were 1) to study causal factors affecting quantum marketing strategy and market performance in higher education sector, 2) to study the influence of causal factors of quantum marketing strategy affecting and 3) to model the causal factors of quantum marketing strategies affect performance. The researcher collected data from interviews and collected online questionnaires from higher education institutions. Addresses of the Office of the Commission on Higher Education from January 2023 to March 2023 amounting to 440 cases for professional benefits. Higher education institutions can use the results of research studies to develop research. as well as develop a progressive market management system resulting in promoting quantum marketing strategies and modifying the marketing performance of higher education institutions.รายการ Communication and Digital Marketing Strategies of Online Stores Affecting the Customer Purchasing Decision in Bangkok(2565-08-07) Kawalin Doomluck; Vichit U-on; Supin ChaisiripaiboolDigital marketing could affect consumers' purchasing decisions; therefore, digital marketing communication theory and decision-making process theory will be applied to this research to study the influence of digital marketing communications that affects people's online shopping decisions in Bangkok. This is advantageous to all involved and might even be adopted as a marketing communication strategy for the organization itself. As well as a guideline for application to process purchasing stimulation, making the right consumer purchasing decisions. The research conducted an inquiry into the opinions by sampling 350 participants within the Bangkok area. Using the survey as a method to gather data on online media (google form) to collect the data. Using the data analyzed with the SPSS program, the results showed that respondents commented on how marketing communications affected purchasing decisions on a high level. The results of the individual analysis include: digital advertising has shown that sales by employees through digital media and direct marketing through digital media are also on a high level. Demographic factors such as gender, age, qualification, status, job title, and income were not significantly affected consumers' purchasing processes.รายการ Digital Marketing and Purchase Behavior: The Theory of Planned Behavior(2565-01-15) Panjamaporn Pholkerd; Vichit U-on; Yongyut HomthongThis study aimed to apply the Theory of Planned Behavior and Digital Marketing concept to be reviewed and analyzed according to marketing practice in the digital context. The reviewed literature reveals that behavior rises from 3 factors, thus, 1) positive attitude towards digital marketing; 2) information acceptance from the trusted subjective norms; and 3) perceived behavioral control via the digital platform. The Millennial is the quickest consumer group in respondents to research information about the products before making a purchase decision, also, choosing information from various reliable online sources and eventually create purchase behavior. After gathering information from different trusted sources and when the amount of information is satisfied, Millennial customers intended to form a positive attitude towards the products and along with the confidence from their trusted reference group, purchase behavior derived. The conclusion is the prediction of customers’ purchase behavior in the present market situation derived from customers’ research through digital media during their decision-making process.รายการ Digital Marketing for E-Business with the Perspective of Supply Chain Visibility.(Sripatum University Press, 2563) Vichit U-onAs digital marketing continues to grow, it has become more vital for any companies to succeed. Digital marketing engagements are typically multifaceted, solving for specific digital marketing challenges while building ongoing client capabilities. Several companies and entrepreneurs have made their business transactions by using electronic business (E-business). Ebusiness is broader than e-commerce; including the transaction based e-commerce businesses and those who run traditionally but cater to online activities as well. An e-business can run any portion of its internal processes online, including inventory management, risk management, finance, human resources. For a business to be e-commerce and e-business, it must both sell products online and handle other company activities or additional sales offline. Across a range of business to customer (B2C) and business to business (B2B) clients, it may results in accelerating revenue growth by tightening the coordination of the end-to-end experience. Nevertheless, the digital economy has forever transformed the role of supply chain management (SCM). The aims of the study were to: 1) synthesize theory and practice to deliver and manage tactical digital marketing and e-business with a supply chain perspective; 2) critically evaluate alternative tactical campaign choices and apply a management process in the digital marketing and e-business context; and 3) develop coherent and persuasive arguments for the adoption of innovative digital marketing and e-business strategies. This study also proposed a model of digital marketing for e-business based on SCM that was derived by considering previous independent models of digital marketing, e-business, and SCM. As well, it is necessary to establish a theoretical framework and methodology that may serve as a direction for further research of this topic.รายการ The Relationship between Marketing Mix and Decision to Use Private Companies’ Domestic Parcel Shipping Services in the Bangkok Metropolitan Area.(2564-08-08) Tanaporn Boontham; Vichit U-on; Supin Chaisiripaibool; Phanumas ThongsukdeeThe purpose of this research was to study the influence of marketing mix on consumers' decision to choose a parcel shipping business of a private company in Thailand for consumers in Bangkok and its vicinities. The instrument used in this study was a questionnaire-based survey online through Google Form. The sample group consists of 400 users from. The statistical data analyzed were descriptive statistics using frequency, percentage and inferential statistics using T-test, F-test (One-way ANOVA) and Multiple Regression Analysis. The results showed that the factors of marketing mix Influence on the decision to use the parcel shipping business of private companies in Thailand of consumers in Bangkok and its vicinities statistically significant at the level of 0.05รายการ The Study of Relationship between Consumer Attitudes and the Satisfaction Affecting Purchasing Decision of Online Products for Consumers in Bangkok.(Sripatum University Press, 2562-12) Pennapa Nawakijtawerat; Vichit U-onThe purpose of this research is to study the attitude of Consumer side that influences consumer satisfaction or to study the relationship between consumer attitudes and influence on the satisfaction of the online shoppingม and to study the purchasing decision online products for consumers in Bangkok. The research was collected data from the sample of 400 sets of questionnaire. The sample group that was studied for collecting data was the elderly people. It was analyzed the prismatic data and used the results from the SPSS program for both statistical and authoritative statistics such as Frequency, Percentage, Mean, Standard deviation, as well as testing the hypothesis by using the statistics to find the relationship between variables. From the research, it was found that Consumers have a good attitude towards online shopping. When they have confidences to the website's privacy policy when making a purchase and are satisfied with the purchasing decision when products are shipped quickly after placing an order via the website. Moreover, it was found that consumer attitudes have a significant correlation with the purchasing decision of 0.01.รายการ การประเมินการจัดการเรียนการสอนวิชา ECN 520 เศรษฐศาสตร์การจัดการ(Sripatum University, 2554) วิชิต อู่อ้น; Vichit U-onThe objectives of this evaluation research were (1) to evaluate teaching and learning in the subject “ECN 520 Managerial Economics,” and (2) to give suggestions about the development and improvement of teaching and learning in the subject ECN 520 Managerial Economics. The source of data and the key informants were divided into two categories; (1) documents and (2) persons selected by purposive selection technique. Four types of research instruments were included; (1) a data record, (2) an interview form, (3) a questionnaire, and (4) an observation form. This researchas conducted within six months and the researcher himself collected data. The descriptive statistics for quantitative data used in this research comprised frequency, percentage, arithmetic mean and standard deviation. As for qualitative data,content analysis and qualitative theme classification method were used. The significant research findings were as follows: 1. The evaluation of context, input, process, and product of teaching and learning in the subject “ECN 520 Managerial Economics” in semester 2/2011 found that all the variables met the acceptable standard. The selected variables for better improvement consisted of (1) input factor; lecturers’ doctorates, lecturers’ teaching experiences, the readiness of course syllabus, teaching plan and teaching document, and teaching material preparation, and (2) process factor; teaching and learning activities, technology use, and interaction between lecturers and students. 2. There were 15 suggestions of teaching and learning in the subject ECN 520 Managerial Economics comprising (1) context factor; three suggestions, (2) input factor; five suggestions, (3) process factor; four suggestions, and (4) product factor; three suggestions. The evaluation information and those suggestions should be utilized for developing and improving this subject in the 2012 academic year.