Technological Factor That Affect the Decision to Buy Sports Shoes Online of Consumers in Bangkok.

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dc.contributor.authorYossapol Wattanath_TH
dc.contributor.authorNatsapun Paopunth_TH
dc.contributor.authorKingkeaw Pornapiraksakulth_TH
dc.date.accessioned2564-03-18T08:55:23Z
dc.date.available2021-03-18T08:55:23Z
dc.date.issued2563-08
dc.description.abstractIn this independent study, the objective is to study technological factors that affect the decision to buy sports shoes online of consumers in Bangkok. In each area, such as availability and accessibility of the internet, download duration, display of images and colors, ease of use, accessibility/ convenience and privacy and data security. By which the sample is the population in Bangkok Who used to buy sports shoes online. The research instruments were questionnaires and statistics used in the research, including mean, percentage, frequency, standard deviation, T-test (Independent-Samples T-test), F-test (One-Way ANOVA) and Regression analysis (Linear­Regression) from the study found that Most of the respondents are female. Between the ages of 26 -35 years old, have an education level Bachelor degree, career, student/ student And have a monthly income of 10,001 - 20,000 baht per month and when studying and testing various hypotheses such as gender, age, education level Different occupations Does not affect the decision to buy sports shoes online via consumers In Bangkok With statistical significance at the level of 0.05 and demographic factors the monthly income is different. Affecting the decision to buy sports shoes online via consumers in Bangkok with statistical significance at the level of 0.05 and technological factors affecting the decision to buy sports shoes online via consumers in Bangkok. From the study found that Technological factors include availability and access to the internet, download times, displaying images and colors, ease of use, accessibility/ convenience And privacy and data security Affects the decision to buy sports shoes online via consumers in Bangkok differently.th_TH
dc.identifier.citationYossapol Wattana, Natsapun Paopun and Kingkeaw Pornapiraksakul. (2020). Technological Factor That Affect the Decision to Buy Sports Shoes Online of Consumers in Bangkok. Proceedings of The 6th Regional Conference on Graduate Research Theme "Creating a Unified Foundation for the Sustainable Development" 23 August 2020. Sripatum University, Bangkok, Thailand. pp. 589-598th_TH
dc.identifier.urihttps://dspace.spu.ac.th/handle/123456789/7336
dc.publisherGraduate College of Management, Sripatum Universityth_TH
dc.subjectTechnologicalth_TH
dc.subjectDecision to Buyth_TH
dc.subjectOnlineth_TH
dc.titleTechnological Factor That Affect the Decision to Buy Sports Shoes Online of Consumers in Bangkok.th_TH
dc.typeArticleth_TH

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