The impact of digital transformation to business performance in thailand 4.0 era

dc.contributor.author	Assistant Professor Dr.Anupong Avirutha	en_US
dc.date.accessioned	2562-02-13T09:10:23Z
dc.date.available	2019-02-13T09:10:23Z
dc.date.issued	2561-12-01
dc.description.abstract	The purpose of this research is to study whether digital business transformation significantly affect SMEs to increase the business performance including the financial perspective, customer/marketing perspective, internal process perspective, and learning and growth perspective. The research design is designed as a quantitative research. Structural equation modeling (SEM) is used to analyze the survey responses. Using SME is to specify, test, and modify the measurement model. The results of measurement model analysis and path model analysis are presented. The data set of 500 samples are collected. The results of structural path analysis indicate that two hypotheses are statistically significant and positive.	en_US
dc.identifier.citation	Anupong Avirutha 2018 The impact of digital transformation to business performance in thailand 4.0 era	en_US
dc.identifier.uri	https://dspace.spu.ac.th/handle/123456789/5918
dc.subject	Digital Business	en_US
dc.subject	Transformation	en_US
dc.subject	Small and Medium Enterprises	en_US
dc.subject	Performance	en_US
dc.title	The impact of digital transformation to business performance in thailand 4.0 era	en_US
dc.type	Article	en_US

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