Assessing Determinants of Public Perception on Satellite Internet in Thailand
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วันที่
2567-06
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วารสาร ISSN
ชื่อหนังสือ
สำนักพิมพ์
เชิงนามธรรม
This paper delves into the various factors shaping public
perception on satellite internet in Thailand, examining the
interplay between demographic characteristics, internet usage
behaviors, and social media engagement. The study utilized a
quantitative research methodology to collect data from 1,200
Thai individuals who spent more than one hour daily online.
Convenience sampling was employed to gather the sample. For
data analysis, the study employed several statistical methods
including percentages, means, and Analysis of Variance
(ANOVA). ANOVA is used to analyze the variability within a
regression model, helping to identify significant differences
between groups. This approach provides a robust framework for
understanding the impact of different factors within the data
set. The study’s findings revealed that perceptions of satellite
internet are significantly influenced by several factors. Older
adults and males, along with users of desktops, tablets, and
wearable devices—who benefit economically—are more
inclined to adopt it. Similarly, active users of Facebook and
TikTok, as well as those using the internet for educational or
professional purposes, also show a higher intention to use
satellite internet. In contrast, individuals with higher education,
higher income, and frequent YouTube users may perceive less
benefit, reducing their likelihood to adopt this technology.
These insights can guide targeted strategies to foster adoption
where the potential is greatest.
คำอธิบาย
คำหลัก
Public Perception, Satellite Internet, Demographic Characteristics, Internet Usage Behaviors, Social Media Engagement
การอ้างอิง
Yarnaphat Shaengchart, Supin Chaisiripaibool, & Tanpat Kraiwanit. (2024). Assessing Determinants of Public Perception on Satellite Internet in Thailand. Journal of Dhamma for Life, Volume 30 Issue 2 (April-June 2024). P. 40-51.