The Study of Relationship between Consumer Attitudes and the Satisfaction Affecting Purchasing Decision of Online Products for Consumers in Bangkok.

dc.contributor.authorPennapa Nawakijtaweratth_TH
dc.contributor.authorVichit U-onth_TH
dc.date.accessioned2564-01-27T09:01:10Z
dc.date.available2021-01-27T09:01:10Z
dc.date.issued2562-12
dc.descriptionPennapa Nawakijtawerat and Vichit U-on. (2019). The Study of Relationship between Consumer Attitudes and the Satisfaction Affecting Purchasing Decision of Online Products for Consumers in Bangkok. Proceedings of The 4th Regional Conference on Graduate Research., 8 Dec 2019, Sripatum University, Bangkok, pp. 227-235.th_TH
dc.description.abstractThe purpose of this research is to study the attitude of Consumer side that influences consumer satisfaction or to study the relationship between consumer attitudes and influence on the satisfaction of the online shoppingม and to study the purchasing decision online products for consumers in Bangkok. The research was collected data from the sample of 400 sets of questionnaire. The sample group that was studied for collecting data was the elderly people. It was analyzed the prismatic data and used the results from the SPSS program for both statistical and authoritative statistics such as Frequency, Percentage, Mean, Standard deviation, as well as testing the hypothesis by using the statistics to find the relationship between variables. From the research, it was found that Consumers have a good attitude towards online shopping. When they have confidences to the website's privacy policy when making a purchase and are satisfied with the purchasing decision when products are shipped quickly after placing an order via the website. Moreover, it was found that consumer attitudes have a significant correlation with the purchasing decision of 0.01.th_TH
dc.identifier.citationThe Study of Relationship between Consumer Attitudes and the Satisfaction Affecting Purchasing Decision of Online Products for Consumers in Bangkok.th_TH
dc.identifier.urihttps://dspace.spu.ac.th/handle/123456789/7217
dc.publisherSripatum University Pressth_TH
dc.subjectSatisfaction of Shoppingth_TH
dc.subjectPurchasing Behaviorth_TH
dc.subjectOnline Shoppingth_TH
dc.titleThe Study of Relationship between Consumer Attitudes and the Satisfaction Affecting Purchasing Decision of Online Products for Consumers in Bangkok.th_TH
dc.typeArticleth_TH

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