THE ELEMENTS OF MARKETING MIX AFFECTING THE REPURCHASE ELECTRONIC MARKETPLACE (E-MARKETPLACE) IN THAILAND
| dc.contributor.author | Ravipa Akrajindanon | en_US |
| dc.date.accessioned | 2562-03-07T07:43:44Z | |
| dc.date.available | 2019-03-07T07:43:44Z | |
| dc.date.issued | 2560-12-14 | |
| dc.description.abstract | This study attempts to study the relationship between marketing mix and repurchase intention of online customers on e-marketplace in Thailand. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of product (β = 0.375, t = 3.556, P = 0.001), price (β =0.448, t = 4.697, P = 0.000), place (β = 0.366, t = 4.227, P = 0.000), are achieved significance at the 0.05 level,while promotion (β = 0.024, t = 0.886, P = 0.569) does not reach the 0.05 significant level. | en_US |
| dc.description.sponsorship | School of Business Sripatum University. | en_US |
| dc.identifier.citation | Ravipa Akrajindanon. (2017). THE ELEMENTS OF MARKETING MIX AFFECTING THE REPURCHASE ELECTRONIC MARKETPLACE (E-MARKETPLACE) IN THAILAND. The 14th National and International Sripatum University Conference (SPUCON2017). | en_US |
| dc.identifier.uri | https://dspace.spu.ac.th/handle/123456789/5977 | |
| dc.language.iso | en | en_US |
| dc.publisher | Sripatum University | en_US |
| dc.subject | Marketing Mix | en_US |
| dc.subject | Electronic Marketplace | en_US |
| dc.subject | Online Shopping | en_US |
| dc.subject | Repurchase Intention | en_US |
| dc.title | THE ELEMENTS OF MARKETING MIX AFFECTING THE REPURCHASE ELECTRONIC MARKETPLACE (E-MARKETPLACE) IN THAILAND | en_US |
| dc.type | Other | en_US |