Assistant Professor

dc.contributor.author	Dr.Anupong Avirutha	en_US
dc.date.accessioned	2562-02-13T09:15:42Z
dc.date.available	2019-02-13T09:15:42Z
dc.date.issued	2561-12-01
dc.description.abstract	The purpose of this research is to study whether digital business transformation significantly affect SMEs to increase the business performance including the financial perspective, customer/marketing perspective, internal process perspective, and learning and growth perspective. The research design is designed as a quantitative research. Structural equation modeling (SEM) is used to analyze the survey responses. Using SME is to specify, test, and modify the measurement model. The results of measurement model analysis and path model analysis are presented. The data set of 500 samples are collected. The results of structural path analysis indicate that two hypotheses are statistically significant and positive.	en_US
dc.identifier.citation	Veridian E-Journal Silpakorn University	en_US
dc.identifier.uri	https://dspace.spu.ac.th/handle/123456789/5923
dc.language.iso	en_US	en_US
dc.publisher	Veridian E-Journal Silpakorn University	en_US
dc.subject	Digital Business	en_US
dc.subject	Transformation	en_US
dc.subject	SME	en_US
dc.subject	Performance	en_US
dc.title	Assistant Professor	en_US
dc.type	Article	en_US

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ชื่อ:: Ariticle The impact of digital transformation to business performance in thailand 4.0 era.pdf
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