Studying of Consumer Attitudes Affecting The Online Purchasing Decisions in Bangkok
| dc.contributor.author | Watchainan Sirilek | th_TH |
| dc.contributor.author | Supin Chaisiripaiboon | th_TH |
| dc.date.accessioned | 2563-04-14T09:24:36Z | |
| dc.date.available | 2020-04-14T09:24:36Z | |
| dc.date.issued | 2562-12-08 | |
| dc.description.abstract | The purposes of this research were 1) To study consumer attitudes and online purchase decision of the consumers 2) To study the relationship between consumer attitudes that affect online purchase decision in Bangkok by using descriptive statistics Including Frequency, Percentage, Mean and Standard Deviation Including testing hypotheses using inferential statistics Including T-Test statistics and One-Way ANOVA F-Test statistics and the relationship between variables by Pearson Correlation. The results showed that samples are mostly female, were mostly student, educational level graduated in bachelor degree, The relationships between consumer attitudes consist of (1) Privacy (2) Security (3) Time Saving (4) Ease of Use (5) Company reputation (6) Tactility are related to online purchase decision at the statistical significance level of .01. Demographic factors are different gender, different age, different job affect online purchase decision differently at the statistical significance level of .05. | th_TH |
| dc.description.sponsorship | Sripatum University Press | th_TH |
| dc.identifier.citation | Watchainan Sirilek, Supin Chaisiripaiboon. (2019). Studying of Consumer Attitudes Affecting The Online Purchasing Decisions in Bangkok. Proceedings of The 4th Regional Conference on Graduate Research. 8 December 2019, Sripatum University, Bangkok, Thailand. pp.77-83 | th_TH |
| dc.identifier.issn | 13: 978-9746554657 | |
| dc.identifier.uri | https://dspace.spu.ac.th/handle/123456789/6635 | |
| dc.language.iso | en | th_TH |
| dc.publisher | Sripatum University Press | th_TH |
| dc.subject | Customer Attitude | th_TH |
| dc.subject | Decision Making | th_TH |
| dc.title | Studying of Consumer Attitudes Affecting The Online Purchasing Decisions in Bangkok | th_TH |
| dc.type | Article | th_TH |