The Study of Relationship between Consumer Attitudes Affecting the Satisfaction with Online Purchase Decisions of Consumers in Bangkok.
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วันที่
2562-12-08
ผู้เขียน
ชื่อวารสาร
วารสาร ISSN
ชื่อหนังสือ
สำนักพิมพ์
Sripatum University Press
เชิงนามธรรม
The purposes of this research were to identify (1) to study customers’ opinion toward online
purchase in the area of Bangkok. (2) to study customers’ satisfaction with online purchase decision
of customers in Bangkok. (3) to study the correlation between opinion and satisfaction with online
purchase decision to buy online goods in the area of Bangkok. The research instruments used for the
data correction questionnaires by 400 people and analysis were using descriptive statistics
Frequency, Percentage, Mean and Standard deviation. That include were using inferential statistics
T-Test, F-Test (ANOVA) and Pearson correlation method. The results of study were as follows 1)
Most of the respondents are female, with 258 people and age between 20-29 years, 80 people are
professions, 105 students and 204 bachelor's degree students. 2) Consumers' attitudes affecting
online purchasing decisions of consumers in Bangkok. The results of the analysis have been shown
to have the highest average values, most of which are ranked by the marketing factors which affect
the consumers in the following order: reputation, convenience, time saving, safety, privacy
awareness 3) The satisfaction in buying behavior that has an effect on the online purchasing decision
of the consumers in Bangkok which affects the consumers The most is a topic The website helps you
find information as much as possible.
คำอธิบาย
คำหลัก
Consumers’ Attitude, Satisfaction with Purchasing Decision, Online Purchase
การอ้างอิง
Pattara Sub-udom, Supin Chaisiripaiboon. (2019). The Study of Relationship between Consumer Attitudes Affecting the Satisfaction with Online Purchase Decisions of Consumers in Bangkok. Proceedings of The 4th Regional Conference on Graduate Research. 8 December 2019, Sripatum University, Bangkok, Thailand. pp.193-201