Factors Marketing mix affecting Choice of Online purchasing behavior on the Consumer in Navanakorn Industrial Estate

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dc.contributor.authorSuthida Sriwatthanath_TH
dc.contributor.authorNiwat Chantharatth_TH
dc.date.accessioned2564-07-16T07:40:39Z
dc.date.available2021-07-16T07:40:39Z
dc.date.issued2563-08
dc.description.abstractThe objective of this "Factor maketing mix affecting choice of online purchasing behavior on theconsumer In Navanakorn Industrial Estate, the objective of this study was to study the personal factors affecting the behavior of online shopping decisions. To study the factors of marketing mix that affect thebehavior of online shopping decisions. To study the relationship between marketing mix factorsaffecting consumer decision making behavior online in Navanakorn Industrial Estate. The research showed that 1.) Consumers in Nava Nakorn Industrial Estate had differentpersonal factors affecting their decision-making behavior on online purchases classified by age,education level and frequency of online purchases per month. 2.) Marketing mix factor Product, price,place, Marketing promotion, personnel and physical characteristics Affect the behavior of making onlineshopping decisions significantly. 3.) Marketing mix factors. Product aspect, price aspect, distributionchannel Marketing promotion, personnel, process and physical characteristics correlate to consumers' purchasing decisions online in the Nava Nakorn Industrial Estate.th_TH
dc.description.sponsorshipSripatum Universityth_TH
dc.identifier.citationSuthida Sriwatthana and Niwat Chantharat (2020). Factors Marketing mix affecting Choice of Online purchasing behavior on the Consumer in Navanakorn Industrial Estate. Proceedings of The 6th Regional Conference on Graduate Research 2020. 23 August 2020 , Sripatum University, Bangkok, Thailandth_TH
dc.identifier.urihttps://dspace.spu.ac.th/handle/123456789/7700
dc.publisherSripatum Universityth_TH
dc.subjectOnline Productsth_TH
dc.subjectDecision Makingth_TH
dc.subjectMarketing Mixth_TH
dc.titleFactors Marketing mix affecting Choice of Online purchasing behavior on the Consumer in Navanakorn Industrial Estateth_TH
dc.typeArticleth_TH

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