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  3. BUS-05. บทความที่ประชุมวิชาการ (ระดับชาติ)
Please use this identifier to cite or link to this item: http://dspace.spu.ac.th/handle/123456789/5977
Title: THE ELEMENTS OF MARKETING MIX AFFECTING THE REPURCHASE ELECTRONIC MARKETPLACE (E-MARKETPLACE) IN THAILAND
Authors: Ravipa Akrajindanon
Keywords: Marketing Mix
Electronic Marketplace
Online Shopping
Repurchase Intention
Issue Date: 14-December-2017
Publisher: Sripatum University
Citation: Ravipa Akrajindanon. (2017). THE ELEMENTS OF MARKETING MIX AFFECTING THE REPURCHASE ELECTRONIC MARKETPLACE (E-MARKETPLACE) IN THAILAND. The 14th National and International Sripatum University Conference (SPUCON2017).
Abstract: This study attempts to study the relationship between marketing mix and repurchase intention of online customers on e-marketplace in Thailand. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of product (β = 0.375, t = 3.556, P = 0.001), price (β =0.448, t = 4.697, P = 0.000), place (β = 0.366, t = 4.227, P = 0.000), are achieved significance at the 0.05 level,while promotion (β = 0.024, t = 0.886, P = 0.569) does not reach the 0.05 significant level.
URI: http://dspace.spu.ac.th/handle/123456789/5977
Appears in Collections:BUS-05. บทความที่ประชุมวิชาการ (ระดับชาติ)

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